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Posts Tagged: Working landscape

New report reveals California’s working landscape is a major economic driver

California's working landscape and the industries associated with agriculture and natural resources are the sixth largest sector of the state's economy, according to a new study by the California Community Colleges Centers of Excellence for Labor Market Research, California Economic Summit and UC ANR.

“When people think of California's economy, they think of entertainment, information technology and other industries. They may not think of the working landscape,” said VP Glenda Humiston. “People may be surprised to learn that California's working landscape accounts for 6.4% of the state's economy, supports more than 1.5 million jobs and generates $333 billion in sales.”

“California's Working Landscape: A Key Contributor to the State's Economic Vitality” was released Nov. 7 by Humiston and Karen Ross, California Department of Food and Agriculture secretary, at the 2019 California Economic Summit in Fresno. More than 900 public, private and civic leaders from across California attended the summit which focused on workforce development, education, housing, infrastructure and ecosystem vitality, with an emphasis on lifting economic growth in all regions of the state.

“I'm excited about this report because it could have policy implications,” Humiston said. “We hope policymakers will understand they need to invest in working landscapes.”

To measure the economic impact of the working landscape, researchers analyzed federal data associated with employment, earnings and sales income of the nine segments that are essential to the working landscape: agricultural distribution, agricultural production, agricultural processing, agricultural support, fishing, forestry, mining, outdoor recreation and renewable energy.

Their analysis of 2018 data from the North American Industry Classification System showed the leading economic drivers were government (21.9%), manufacturing (10.2%), information (9.3%), professional, scientific and technical services (7.5%), and finance and insurance (6.4%).  Working landscape ranked a close sixth with 6.4%. 

Humiston noted that the estimate value for working landscape is conservative because it doesn't include veterinary services (because researchers couldn't separate livestock from pets) or any retail sales from food in California's 152,000+ supermarkets and convenience stores.  It also does not include value of ecosystem services from working landscapes that have indirect economic benefits such as sequestering carbon, capturing water, providing wildlife habitat and offering scenic venues for recreational activities.

The researchers found the nearly 70,000 businesses associated with the working landscape paid $85 billion to workers in 2018 and generated $333 billion in sales income. In terms of job numbers, earnings, sales income and number of establishments, four segments dominate: agricultural distribution, agricultural production, agricultural processing and agricultural support. 

In 2018, agricultural production provided the greatest number of jobs, more than 325,000, and generated the second highest sales income, $61 billion.

“I hope everyone reads the report,” Humiston said. “Too many people in this state take for granted where their food comes from and, I think, that has affected ANR funding and our ability to get the support that we need. They also take for granted the infrastructure that makes food safe, nutritious and available, and one of the most important parts of that infrastructure is UC Cooperative Extension because we keep the safety, productivity and other aspects of food production moving forward.”

To read the report “California's Working Landscape: A Key Contributor to the State's Economic Vitality,” visit http://ucanr.edu/WorkingLandscape. A one-page executive summary is available at http://bit.ly/2WTA7Vz.

 

Posted on Monday, December 2, 2019 at 12:26 PM

'We are UC ANR' public awareness campaign launches

A month-long public awareness campaign titled "We are UC ANR" launched June 1. The campaign was designed to help those who have struggled to wrap their arms around all that UC ANR does. It features two new website products: A three-minute video that explains UC ANR's origins and current activities, and an interactive map that shows the locations of UC ANR programs across the state.

The communications team is asking everyone – UC ANR staff and academics, farmers, 4-H members, volunteers, agency representatives and all other stakeholders – to share their ANR stories through social networks, with the hashtag #WeAreUCANR. To make this easy, the team developed a toolkit that includes sample posts and tweets, images, short video trailers and messaging.

We are all problem-solvers, catalysts, collaborators, educators and stewards of the land. UC ANR is a bridge between the people of California and trusted, science-based answers to everyday questions. Please help us bring UC ANR alive to current and future stakeholders.

We are UC ANR webpage (with video and map)

We are UC ANR social media toolkit

Posted on Thursday, June 1, 2017 at 9:12 AM
  • Author: Jeannette E. Warnert

Names in the News

Macon named livestock and natural resources advisor

Dan Macon
Daniel Macon has accepted the livestock and natural resources advisor position in Placer, Nevada, Sutter and Yuba counties, effective July 1.

Macon, who operates a small-scale commercial sheep enterprise near Auburn, brings a combination of hands-on livestock production experience and applied scientific research and education/outreach experience.

Having been the herdsman at the UC Sierra Foothill Research and Extension Center, and most recently serving as an associate specialist for rangeland science and management in the UC Davis Plant Sciences Department, Macon is a familiar face to many in ANR. He is currently collaborating on a variety of research efforts, including on-ranch impacts, management and planning horizons following California's historic drought. He has also led producer enrollment, data collection and grazing-water-nutrient management tracking for a statewide integrated research and extension project on irrigated pasture. He is also leading a long-term project that will quantify direct and indirect impacts from predators on rangeland livestock operations across northern California.

Macon has also worked for the Natural Resources Conservation Service and the California Cattlemen's Association, and was the founding executive director of the California Rangeland Trust. He is currently the vice president of the California Wool Growers Association and is a past president of the California-Pacific Section of the Society for Range Management.

Macon earned a Master of Agriculture in integrated resource management from Colorado State University and a Bachelor of Science in agricultural and managerial economics from UC Davis.

“I have finally recognized that the parts of my earlier jobs that I most enjoyed involved the things I'll be doing on a daily basis as a farm advisor - teaching and doing research,” Macon wrote in his Foothill Agrarian blog. “Along with raising sheep, I feel as though I've finally figured out what I'm supposed to do in life!”

“I have enormous shoes to fill - Roger Ingram and Glenn Nader, who have proceeded me in these four counties, were incredibly productive and successful advisors.”

Macon will be based in the Auburn office and can be reached at (530) 889-7385 and dmacon@ucanr.edu. Follow him on Twitter at @flyingmulefarm and Instagram at @flyingmule.

Spinelli named vegetable and irrigation advisor

Gerry Spinelli
Gerardo “Gerry” Spinelli joined UCCE on April 17 as an area vegetable production and irrigation advisor for Stanislaus, San Joaquin and Merced counties.

Before joining UCCE, Spinelli had worked as agricultural specialist for the Resource Conservation District of Santa Cruz County since 2015. He performed irrigation system evaluations, implemented an irrigation water and soil moisture monitoring project, and provided recommendations for irrigation management and improvements in irrigation systems, assisting the strawberry, lettuce, apple, vegetable and blackberry industries.

From 2010 to 2015, Spinelli was a graduate student researcher in the Plant Sciences Department at UC Davis, where his research focused on water stress and water use at the leaf and canopy level in almond orchards in California.

Spinelli grew up on an olive and vegetable farm on the hills overlooking Florence, Italy. He left Italy in 2007 to work in Honduras on an irrigation development project providing technical assistance for smallholder corn and watermelon growers, and in London designing and installing landscape irrigation systems. He also lived in Lebanon, where he introduced integrated pest management in apple and olive production, rebuilt irrigation channels for tobacco and vegetable growers, implemented a queen bee breeding program and built sewage lines for the Wavel refugee camp. In addition to English, he speaks French, Italian and Arabic.

Spinelli earned a Ph.D. in horticulture and agronomy and a M.S. in international agricultural development from UC Davis and a M.S. in tropical agricultural development and a B.S. in agricultural sciences and technologies from the University of Florence, Italy.

Based in Modesto, he can be reached at (209) 525-6806, (530) 304-3738 (cell) and gspinelli@ucanr.edu.

Vela to lead News and Information Outreach in Spanish 

Ricardo Vela
Ricardo Vela joined UC ANR as manager of News and Information Outreach in Spanish (NOS) on May 15. As NOS manager, he oversees production of UC ANR radio, video and news releases for Spanish-language news media and will advise academics on effective outreach to the Latino community.

Before joining UC, Vela was the news director and main anchor for KVER-TV Univision in Palm Springs. Vela launched his journalism career in the third grade by starting a school newspaper in Ciudad Juarez, Mexico. He was the news correspondent for Univision News in Los Angeles bureau for over 10 years, then moved to San Diego where he was the news anchor/producer for the Univision affiliate for 14 years. In 2014, Vela moved to his hometown of El Paso, Texas, to be the news anchor/producer for KTDO-Telemundo 48.

In 1992, he won an Emmy for his story about a Latino family coping with their last days before dying of AIDS and preparing their children for their loss. In 2005, Vela received an Emmy for a news feature, “Los Trovadores del Siglo 21.”

In 2001, Hispanic Business Magazine named Vela one of the 100 most influential Hispanic journalists in the country for his journalistic vision to voice the needs of the Hispanic community in San Diego. He expanded his commitment to the community by writing a weekly column for the El Latino newspaper about issues pertinent to Hispanics in San Diego. In 2004, The San Diego Press Club honored his newspaper column and morning radio talk show, Voces de San Diego, which had been on the air only a few months, and he was named one of the 10 most influential Latinos in San Diego by Tijuana's Frontera newspaper. 

On Feb. 28, 2006, the City of San Diego honored him with a proclamation of “Ricardo Vela Day” for his contributions to the Latino community through his radio show.

Vela earned a bachelor's degree in business administration at Instituto Tecnologico de Ciudad Juarez, Mexico, and a bachelor's degree in mass communications/journalism at the University of Texas at El Paso. He also studied film and video at the Art institute in Chicago.

Vela is based at the Rubidoux Building in Riverside and can be reached at (951) 781-2151 and ricardo.vela@ucr.edu.

ANR women graduate from UC Women's Initiative Program

From left, Valerie Borel, Kathryn Soule and Jan Gonzales
Valerie Borel, Jan Gonzales, Margaret Lloyd, Robin Sanchez and Katherine Soule recently graduated from the UC Women's Initiative for Professional Development.  

They were among a group of mid-career women, both staff and faculty, selected from all UC locations to participate in this special program created to improve the professional development and advancement of women at UC.

The four-session program was designed by the Systemwide Advisory Committee on the Status of Women and UC Systemwide Talent Management, and delivered by CORO, a nonprofit leadership development organization.

Margaret Lloyd
The UC Women's Initiative's four in-person, interactive, multi-day sessions have been designed to:

  1. Cultivate a vibrant, professional network of women that spans the UC system
  2. Give women access to top UC leaders—women and men—so they can interview and learn from them about their diverse leadership approaches and journeys
  3. Strengthen participants' skills and confidence through hands-on practice with a range of tools and skills in the areas of:
  4. Professional development and impact
    Robin Sanchez
  5. Strategic relationship building
  6. Developing and delivering a compelling narrative regarding one's professional accomplishments and vision
  7. Negotiating at work
  8. Peer coaching

The program is designed for mid-career women, both faculty and staff, who demonstrate the potential to advance their careers at UC. Last year, Katherine Webb-Martinez and Tunnyalee Martin participated in the training.

For more information about the program, visit the UC Women's Initiative website at http://ucop.edu/human-resources/womens-initiative

Van Eenennaam tapped for national research strategy

Alison Van Eenennaam
Alison Van Eenennaam, UCCE genomics and biotechnology specialist in the Department of Animal Science at UC Davis, has been named to a national committee to lead the development of an innovative strategy for the future of food and agricultural research.

The National Academies of Sciences, Engineering and Medicine sought nominations for scientific leaders across various disciplines to be part of an activity that will develop a compelling strategy for food and agricultural research for the next decade and beyond. Nominations were sought for transformational thinkers across the scientific enterprise (including but not exclusively limited to the agricultural sciences) to be considered for the study committee. These include individuals on the frontier of scientific disciplines that would be of value but are not traditionally associated with food and agriculture.

In addressing its statement of task, the study committee will offer a strategic and ambitious view of the opportunities for fundamental and applied interdisciplinary research that is both grounded by a deep scientific understanding of food and agricultural challenges and elevated by the breakthrough potential of insights and tools from newly converging disciplines in the food and agriculture setting.

Susan Wessler, the Neil A. and Rochelle A. Campbell Presidential Chair for Innovations in Science Education and distinguished professor of genetics at UC Riverside, is co-chair of the committee.

For more information about the study, visit http://nas-sites.org/dels/studies/agricultural-science-breakthroughs/who-we-are-agriculture-breakthroughs/committee.

 

UC ANR's Strategic Plan has its own website

A stand-alone website devoted to UC ANR's Strategic Plan is now live and can be accessed in various ways:

The website is designed to give UC ANR academics and staff updated information on the plan and its ongoing implementation, and their role in reaching the plan's goals. It's also a place where stakeholders can offer feedback to leadership. Please let your stakeholders know about the site.

For more information about the Strategic Plan, read AVP Wendy Powers' blog post Updates on implementation of the strategic plan.  

Posted on Wednesday, May 31, 2017 at 11:34 AM

Should you be using a new UC ANR logo? Probably not

With the launch of the We Are UC ANR awareness campaign, you've no doubt noticed the ANR logo has been given a makeover, and you may be wondering if you need to be using the new brand. In most cases, the answer is "No." 

Vintage bear
This new look for the top-level brand is being rolled out slowly with digital implementation first. We know that folks have invested in signage, shirts, printed collateral materials and other durable items, and we're not going to ask that any of these items be changed. Additionally, the Brand Toolkit contains close to 1,000 assets—everything from logos to business cards to PowerPoint templates. Updating those assets is a daunting task and a challenging brand management issue.

Fierce bear

Berkeley Brands

This multi-level brand approach is not unprecedented. A good example is how UC Berkeley handles their brand package. There's a high-level brand for the campus and other sub-brands, like the script Cal and iterations of the Golden Bear. Each has a place in the brand family. This is especially applicable for well-recognized, even well-loved brands with a lot of brand equity—like the script Cal, the vintage bear, or even 4-H, UCCE, Master Gardener and others in our own brand package. 

Cal script
Over the coming weeks, as we roll out the re-design of the high-level pages of the website, you'll see the new ANR brand in action. If you need to order durable items there is no need to delay; feel free to use the current brand packages available in the Brand Toolkit.  Future changes to the sub-brand packages will be minimal and won't be incorporated into the sub-brand packages for at least 8 to 12 months.

Posted on Wednesday, May 31, 2017 at 11:15 AM
  • Author: Cynthia Kintigh
 
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