When creating an ad campaign, your target audience is your main consideration. You try to create a message–using words and/or images–that you feel would resonate with them. Last year, we held a Promotional Ad Contest at State Field Day, sponsored by the Public Relations and Marketing Committee of the California 4-H Management Board.
Ads that resonate with youth
The goal was for youth to create ads that would encourage other youth to join 4-H. All of the top entrants were asked to submit a PDF of their work so we could add the 4-H logo branding to each before being shared.
We didn't receive a PDF version of this ad that was submitted, but we took a photo to share with you.
Promotional ads for your use
Right-click to save the images below to use when promoting 4-H on social media (the captioned names will not show in the image). Thank you to all the youth who participated in this event.
Thinking outside of the box
Benjamin was creative in making his ad a printable flyer that had tear-away tabs so you can take the information with you. Download the PDF to print.
