Content development resources
Strategic Communications relies on several key tools to effectively develop and distribute content. We encourage you to use them to facilitate development and promotion of your content.
Contact Strategic Communications to find out more about using these tools.
Writing guides/templates
Writing a meeting/event news release
Writing a new hire press release
Creative briefs
A creative brief is a vital organizational tool that describes the overall strategy, approach and deliverables for a communications/marketing campaign. It helps clarify the objectives, goals, expectations and timeline for the Strat Comms team and its clients.
When conceptualizing a potential communications campaign, take a few minutes to answer the questions in the Creative Brief Template.
Creative Brief Template (MS Word file)
Distribution strategy
Even the most brilliant piece of content cannot shine without a clear plan to share it with the world. Before investing time and resources in developing that content, think about where, when and how you plan to distribute it (as well as who you are trying to reach). Run through the Content Distribution Checklist below to consider your options.
Content distribution checklist sample (MS Word file)
Channel framework sample (Excel file)