Social Media Toolkit
University of California
Social Media Toolkit

Social Media Toolkit

Having a social media presence can help you extend your reach. Social media is a cheap and quick way to disseminate information to built-in audiences, and allows you to reach people you otherwise wouldn't. It's a great way to connect with industry leaders and interact with your supporters, clients, and colleagues.

Ready to get started? Use this Social Media Toolkit to find the tools and resources you need to build your online presence. 

Facebook remains most popular social media site

The Pew Research Center found that Facebook remains by far the most popular social media site among adults, according to a survey it conducted in September 2014. However online adults have been increasing their use of other social media platforms including Twitter, Instagram, Pinterest and LinkedIn. Other key findings include: Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet...

Posted on Monday, March 9, 2015 at 12:25 PM

Instagram is the most powerful tool in the world

According to the experts, Instagram is the most powerful social media tool in the world. Why? They have a smaller community, but a much more engaged community. Facebook, on the other hand, has a much bigger community, but people don't engage as much. And Twitter isn't going to live up to the hype, predict the experts. 

Want to have a big impact? Start taking photos and using Instagram. 

Posted on Friday, April 4, 2014 at 8:26 AM
  • Author: Marissa (Palin) Stein

Social Media Citation Guide


The following is a handy chart to use when citing social media posts. MLA refers to The Modern Language Association and APA Style® is from the Publication Manual of the American Psychological Association. The Chicago Manual of Style does not yet have a comprehensive style guide for citing social media posts, but I will add when it becomes available. The graph was prepared by Techbytes.     

Posted on Thursday, September 19, 2013 at 11:43 AM
  • Author: Jennifer Rindahl

Why Social Media Matters – US EPA Research accidentally writes #CoopExt Obit

Screen Shot 2013-08-15 at 10.52.52 AM

  The above tweet that the “Internet today is like Ag Extension Service was,” was surely not meant to defame the good people currently working in cooperative extension, but if you heard the chirp of a canary I’m glad. Cooperative Extension will celebrate it’s centennial in 2014. This is a fabulous opportunity to share our stories about the numerous problems we’ve solved that have helped California, the nation and the world, while discussing the new...

Posted on Wednesday, August 28, 2013 at 12:47 PM
  • Author: Jennifer Rindahl

Marketers Need to Consume Vine Video, Not Just Make It

Reposted from Ad Age Digital Marketers, repeat after me: Vine isn't a tool. It's a destination. I didn't realize this until recently. I was trying to figure out why water-cooler conversations are increasingly about the funniest Vines of the day, and our company's executive creative director stunned me. He said, "I spend 30 minutes a day watching Vines." That's a half hour that he's watching -- not making -- 300 six-second videos. Get into a conversation with people like him who are...

Posted on Friday, August 16, 2013 at 11:55 AM
  • Author: David Berkowitz

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