Jun 2, 2010
Another COOL program from the USDA? Yes, indeed, but in more ways than one. This COOL stands for Country of Origin Labeling and the program is designed to help retailers, suppliers and consumers better understand the laws and responsibilities related to source labeling of many food products.
The Agricultural Marketing Service (AMS) division of the USDA is responsible for administration and enforcement of COOL. They have a great website which includes the following information:
- A Country of Origin Labeling overview
- YouTube clips and podcasts
- Guidance documents
- Training materials
- Laws, rules and policies
Direct complaints about labeling violations can be sent by email to cool@ams.usda.gov. Complaints must have store name, location and what was seen that is a concern violation.