Aug 9, 2011
In addition to producing food many farmers, especially small-scale producers, are also responsible for selling and marketing their products. Agricultural product marketing can include selling to wholesalers, distributors, retailers, restaurants, and direct marketing to consumers.
UC’s Small Farm Program has a collection of marketing resources on their website. Topics include:
- Determining marketing costs
- Direct marketing and quality control
- Cooperatives
- Adding value
- Risk management
- Estimating the potential market for specific crops
Multitasking is part of farming. In addition to their onsite responsibilities, many farmers also sell and market their products.
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