The strawberry industry in California is valued at more than $2 billion, producing nearly 90% of the fresh market and processed strawberries in the United States. The crop is vulnerable to a number of pests and diseases, and timely information on identifying the specific problem and taking appropriate management action is critical to preventing crop losses. Smartphones have become very popular in the agriculture industry, and several growers and pest control advisors (PCAs) frequently use smartphones to access information for crop issues. UC’s Integrated Pest Management (IPM) statewide program maintains a website with valuable resources about pest and disease management information, but for a variety of reasons a number of growers and PCAs do not use the website. For instance, the website has a huge amount of information for the user to digest, few or no pictures to identify some problems, and no dedicated access point for strawberry concerns. In response to this, a free IPMinfo app was created as an improved outreach tool for members of the California strawberry industry.
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