Market demand for blackberries is increasing steadily following similar market growth for raspberries and blueberries over the past 15 years. Newer cultivars of blackberries with better flavor, appearance, and consistency are behind an increase in consumption of these minor berry fruits. California growing areas continue to be the source for much of the North American fresh market blackberry supply, and production has increased in response to growing demand. Some newer blackberry cultivars offer a different growth habit that includes primocane fruiting, meaning they bear fruit in the first year rather than the traditional second year. This challenges growers with new alternative management options, including pruning and thinning practices, that would best optimize production. Blackberry growers seek to control production to market fresh-market blackberries most effectively, and site-specific crop response information has been key to finding the most efficient management regime for different blackberry cultivars.
Read about: Primocane blackberries add an important new alternative for California’s small fruit producers | View Other Stories