Over the last four decades, rates of childhood obesity have more than tripled for school-aged youth. Sugar-sweetened beverage (SSB) intake contributes to excessive weight gain. Youth's risk for obesity increases an average of 60% with every additional daily serving of soda. In Shasta County 39% of children ages 2-17 consumed one or more SSBs daily and 33% were considered overweight or obese. The Dietary Guidelines for Americans encourage individuals to choose water as the best non-caloric substitute for SSBs. UCCE was ready to mobilize resources and partnerships to improve the health outcomes of Shasta County youth through education, marketing and promotion, and environmental changes that supported water consumption.
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