- Written by: Portada
Many marketers have the assumption that Spanish-dominant and even bilingual Hispanics are not online or at least not as much as English-dominant Hispanics or the general U.S. population. Portada reports that a study published by Ipsos MediaCT indicates this is not the case. In fact, if anything, Spanish-dominant Hispanics are more digitally engaged than their English-dominant and general market counterparts.
These are the most outstanding results of the study:
- Digital Hispanics across the language spectrum are in fact a digitally dynamic population who, much like their non-Hispanic counterparts, live in a multi-tasking, multi-screen, multi-content...