- Author: HispanicAd.com
Hispanic Americans are foreshadowing the future of media in the U.S., and for advertisers and marketers seeking to tap into the increasing spending power and cultural impact of this growing audience segment, digital media is the key. Hispanic Americans spend more time online and are more receptive to advertisements in general than non-Hispanic Americans.
Research findings from Specific Media and SMG Multicultural include:
- Hispanic Americans spend more time shopping online in general. Hispanic Americans spent 83 percent more time on the Internet than non-Hispanic Americans, and they also spend nearly...
- Written by: Portada
Many marketers have the assumption that Spanish-dominant and even bilingual Hispanics are not online or at least not as much as English-dominant Hispanics or the general U.S. population. Portada reports that a study published by Ipsos MediaCT indicates this is not the case. In fact, if anything, Spanish-dominant Hispanics are more digitally engaged than their English-dominant and general market counterparts.
These are the most outstanding results of the study:
- Digital Hispanics across the language spectrum are in fact a digitally dynamic population who, much like their non-Hispanic counterparts, live in a multi-tasking, multi-screen, multi-content...