- Author: Univision.com by John Kelly
ONE: Hispanics are Mobile Mavens
With mobile consumption and device adoption ever on the rise, marketers looking for the vanguard leading the mobile revolution need look no further than U.S. Hispanics: 81% of Hispanic mobile subscribers own a smartphone and they are using them to engage with brands on a deeper level. In fact, Hispanics are 80% more likely...
- Author: Clickz.com
Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.
The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.
Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close...
- Author: Fox News Latino
According to a Pew Report, Hispanics are the most active group on social media sites.
According to the survey, 80 percent of Hispanic adults in the U.S. use social media, that's more than whites (70 percent) and African Americans (75 percent).
The survey shows an increase from 72 percent of Hispanics in 2012 to 80 percent now, an increase of 8 percent.
The numbers show staggering growth across the general public, considering only 8 percent of U.S. adults used social media in February 2005.
Today, almost three quarters, 72 percent, of online U.S. adults use social media networking sites.
- Author: Myriam Grajales-Hall
A new report from Nielsen finds U.S. Hispanic consumers to be highly engaged in their usage of smartphones, online video, and social networking. The study indicates Hispanics are more likely to watch video online on their mobile, and outperform other ethnic groups when it comes to mobile downloads of music and photos.
Nielsen finds that Hispanics are heavy phone users, sending and receiving some 941 SMS text messages per month – more than any other ethnic group. And they make 13 calls per day on their mobiles, which is 40 percent more than...
- Written by: Portada
Many marketers have the assumption that Spanish-dominant and even bilingual Hispanics are not online or at least not as much as English-dominant Hispanics or the general U.S. population. Portada reports that a study published by Ipsos MediaCT indicates this is not the case. In fact, if anything, Spanish-dominant Hispanics are more digitally engaged than their English-dominant and general market counterparts.
These are the most outstanding results of the study:
- Digital Hispanics across the language spectrum are in fact a digitally dynamic population who, much like their non-Hispanic counterparts, live in a multi-tasking, multi-screen, multi-content...