- Author: John M Harper
The study on nontraditional lamb markets in the U.S. was sponsored by the American Sheep Industry Association. The study "Nontraditional Lamb Market in the United States: Characteristics and Marketing Strategies" provides an overview and insight into the growing nontraditional market for lamb in the U.S. and what opportunities may exist for the U.S. sheep and lamb industry.
The pdf version of the report can be found below. If it's not showing try clicking on the Comments. I think you'll find the study interesting and useful in planning how to tap into these specialty markets.