On Nov. 28, UC Division of Agriculture and Natural Resources will participate in #GivingTuesday, a global day of giving powered by our social networks. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season.
Although not as well-known as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people who are swept up in the spirit of giving at the end of the year. Participants post “unselfies” on social media, as opposed to selfies, stating why they donate. By posting these photos on social media about why they give on #GivingTuesday, donors and volunteers celebrate and encourage giving.
Anyone can post an “unselfie.” Simply visit ucanr.edu/givingtuesday, download and print an unselfie sign that says, “I #UNselfie for ____ #GivingTuesday,” “Together, we can reach for California's greatest potential on this #GivingTuesday” and “I'm donating to UCANR this #GivingTuesday because…” Participants can hold the sign below their face and snap an unselfie to post on Instagram, Facebook, Twitter, Snapchat and other social media with the hashtags #GivingTuesday and #UCANReach.
For UC ANR, #GivingTuesday is an opportunity to raise funds for UC Cooperative Extension county programs, research and extension centers and statewide programs. As a result of the ongoing effects of the drought, recent wildfires and persistent pockets of poverty, California's needs in the coming year will be great, and year-end giving presents an opportunity for donors to assist.
“UC Cooperative Extension professionals have a deep passion for their work and a dedication to the communities they serve,” said Glenda Humiston. University of California vice president for agriculture and natural resources. “While most deliver their research and programs quietly every day, it is especially incredible to witness their response to disaster; for example, recent wildfires saw local UCCE offices responding immediately with vital information for coping with the fires, care for livestock and pets, as well as service in food banks and other volunteer needs.”
In Sonoma County, as residents evacuated during the fires, UC Cooperative Extension staff and 4-H members helped rescue livestock. In Solano County, wildfire took the homes of 17 UC Master Gardener volunteers so the UC Master Gardener Program connected them with volunteers throughout the state who wanted to provide relief.
“UC Master Gardener volunteers are true to their generous nature and have offered tremendous support to fellow volunteers who have lost homes in the fires. With compassionate hearts, they have offered lodging, supplies and words of support,” said Missy Gable, UC Master Gardener Program director. “In the future, we will look to replant what was lost and find healing in the care and establishment of new landscapes and wild spaces.”
For UC ANR stakeholders, #GivingTuesday is an opportunity to support the many research and outreach programs that strengthen California communities each day and more importantly, during times of crisis.
“The value of the programs cannot be overstated,” Chico farmer Rory Crowley wrote in the Chico Enterprise-Record. “Agriculture is the main economic driver in Butte County, and it is extremely important to support our farmers and ranchers through these initiatives. This year we have a unique opportunity to give back to our Butte County researchers and agriculturists.”
Over $64,000 was raised on #GivingTuesday last year to support UC ANR programs including the 4-H Youth Development Program and UC Master Gardener Program.
“Last year, the 4-H Foundation recorded a 430 percent increase in donations over the previous fiscal year, raising over $30,000 in one day from 37 counties!” said Mary Ciricillo, director of annual giving for UC ANR. This was due in large part to a match challenge from an anonymous donor.
“This year, I'm excited to share that we will have two match challenge funds. One supporting the California 4-H Foundation and one for all UC ANR.” said Ciricillo.
Clicking "Make a Gift" at ucanr.edu/givingtuesday reveals links to all UC ANR programs, research and extension centers and UCCE offices so donors may designate the programs or locations to which they wish to donate.
The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/givingtuesday.
The 4-H Youth Development Program also has its own website at http://4h.ucanr.edu/GivingTuesday.
“#GivingTuesday is a fun way for people to show their appreciation for the work their UC ANR friends do,” said Andrea Ambrose, acting director of UC ANR Development Services. “Take an #UNselfie with one of our signs and tell us, your family and friends what inspired you to donate. Remember to use the hashtags #UCANReach, #GivingTuesday and #unselfie!”
Last year UCANR, UC Master Gardeners and 4-H received 224 gifts and hope to surpass that number this year.
Recent surveys in the North Coast have found that 90 percent of the powdery mildew samples collected were resistant to strobulurin fungicides, the director of UC Integrated Pest Management Program told legislators at a joint hearing of the California Assembly and Senate Select Committees on California's Wine Industry. A potential solution is breeding winegrapes to be resistant to powdery mildew, but a drawback is that the wine industry is largely known for its varietals.
“Professor Andy Walker at UC Davis has succeeded in crossing winegrapes with a wild grape species that is naturally resistant to powdery mildew and then crossing the offspring back to the parent winegrape variety for several generations,” said James Farrar, who was invited to speak at the committees' informational hearing on “Fire Recovery and Pest Management Awareness” at UC Santa Barbara on Nov. 7.
Farrar warned the legislators of increased human health risks due to “unintended consequences of social pressure” on the herbicide glyphosate, which growers use to control weeds under grapevines rather than tilling the soil, to comply with Natural Resources Conservation Service and Salmon Safe guidelines.
“Recent social pressure resulting from the International Agency for Research on Cancer labeling glyphosate a probable human carcinogen and news stories indicating detection of glyphosate in wine have caused some growers to look at other herbicides,” Farrar said. “The other choices are glufosinate, which is more risky to applicators, less effective, and more expensive, and paraquat, which has similar price and effectiveness, but much greater risk to applicators. Paraquat is a restricted-use pesticide that is highly toxic to humans – 3 teaspoons will kill an adult. It has a higher risk ‘Danger' label in contrast to the lower risk ‘Caution' label for glyphosate.
“This is an increased risk to human health as a result of misplaced public perception of risk.”
Farrar closed his comments by saying, “The County Agricultural Commissioners and county-based University of California Cooperative Extension advisors are vital in the continued efforts to manage winegrape pests and diseases. They are the frontline support for growers and pest control advisers in this effort.”
Latino youth participation in 4-H is on the rise, according to a report on the first year of UC Agriculture and Natural Resources' three-year 4-H Latino Initiative.
Increasing Latino participation in 4-H has been a priority for some time. Over the last five years, participation in 4-H increased 41 percent; Latino participation increased 173 percent. While growing, the fraction of 4-H members who are Latino still falls below their proportion of the state's population.
“We're just getting started in implementing a new statewide comprehensive plan to reach Latino youth,” said Lupita Fabregas, assistant director for 4-H diversity and expansion. “We know 4-H helps prepare kids for success in college and life. We're thrilled to be involving more Latinos.”
When 4-H was formed 100 years ago, it was an educational club for farm kids. Often seen in spotless white and kelly green garments, participants raised animals, gardened, cooked and sewed while learning leadership and public speaking skills. In the latter half of the 20th century, when California became more urbanized, 4-H began adding education in broader program areas, such as rocketry, robotics, computer science and environmental stewardship.
California demographics were also changing. The state became more ethnically diverse. In 2014, Latinos surpassed whites as the largest ethnic group. But they weren't reaping the benefits of 4-H membership at the same rate.
UC Agriculture and Natural Resources (UC ANR) the 4-H parent organization in California, researched the reasons for low Latino 4-H membership, and realized there were opportunities to develop new program models and methods to reach minority populations without changing the 4-H core values.
“As an organization, we identified the values and core elements of 4-H that make us unique,” said Shannon Horrillo, UC ANR statewide 4-H director. “We decided that no matter how we adapted the program, we would not stray from those foundational elements.”
Core elements include youth leadership, youth-adult partnerships, life skills learning, community service and service learning, the 4-H Pledge, and well-known 4-H name and green four-leaf clover emblem. It became apparent that some of the requirements that were part of the community club tradition – such as the required meeting attendances, parliamentary procedures and officer structure – were barriers to extending the program to a more diverse population.
“We can be more flexible in how the program looks and in requirements while maintaining what has made 4-H an impactful program for more than 100 years,” Horrillo said.
New club models were launched, including special interest clubs (called SPIN clubs), in-school clubs and after-school clubs.
4-H membership began looking a lot more like the highly diverse citizenry in the state's densely populated cities. In 2016, UC ANR allocated funds to employ bilingual 4-H community education specialists in seven California counties for three years to further boost Latino participation. The specialists are making a concerted effort to reach out to Latino youth, parents, community leaders, schools, churches and other organizations to extend 4-H programming to wider and more diverse audiences in Kern, Merced, Monterey, Orange, Riverside, Santa Barbara and Sonoma counties.
“Our staff are making strides in adapting 4-H to be culturally relevant for Latino youth,” Fabregas said. “This work will help all youth feel welcome, appreciated and valued in 4-H programs.”
The new effort will include a fundraising program to maintain and expand the emphasis on Latino outreach after the current three-year funding period concludes. The UC ANR Development office is working with the 4-H Latino Initiative to develop a plan to combine local fundraising, grant awards, contracts with schools and agencies, and foundation and private gifts to keep the program going beyond the current three-year term.
“Though the progress to date has been significant, we know that we'll need to hire more community educators to strengthen our resources if we're going to bring 4-H to a great number of Latinos,” said Andrea Ambrose, UC ANR director of development.
UC Agriculture and Natural Resources has local fire recovery and mitigation resources available to the public in wildfire-prone counties.
Links to all the sites have been aggregated on a UC ANR story map - https://arcg.is/0SWyW8. This story map may be freely shared on websites and social media. (Find the share URL and the embed code by clicking the share icon on the upper right hand corner of the story map.)
Local UC Cooperative Extension fire resources websites listed on the story map are:
The following general information on wildfire recovery is available for those who were directly impacted by the wildfire.
Don't get burned twice (pdf)
The site also provides information for those whose homes were spared in 2017, but now wish to take precautions to reduce the risk of wildfire damage in the future.
University of California Agriculture and Natural Resources (UC ANR) is a division of the University with scientists based on three UC campuses and in UC Cooperative Extension offices serving all California counties. UC ANR conducts research and shares research-based information with the public about wildfire, agricultural production, environmental stewardship, water policy, youth development and nutrition.
UC ANR Cooperative Extension weed specialist at UC Riverside
Management of invasive plants that introduce or alter fire regimes
UC ANR Cooperative Extension specialist at UC Berkeley
Land change science including fire and land use planning
Mike De Lasaux
UC ANR Cooperative Extension natural resources advisor for Plumas and Sierra counties
Wildfire fuel reduction on small forest parcels, forestry and watershed management
UC ANR Cooperative Extension natural resources advisor for Los Angeles and Ventura counties
Plant arrangement, building design and maintenance to reduce fire risk, invasive weeds and pests contributing to fire risk
UC ANR Cooperative Extension natural resource monitoring specialist
Geographic information science, mapping forests
UC ANR Cooperative Extension natural resources advisor in the Central Sierra
Fire adapted communities, fire hazard mitigation in forests, post fire restoration
“Living with Fire in the Tahoe Basin” website, http://www.livingwithfire.info/tahoe/
UC ANR Cooperative Extension natural resources advisor
Desert species, invasive plants and fire
Professor of earth sciences, UC ANR Agricultural Experiment Station, UC Riverside
Fire ecology of Southern California, Baja California, and temperate Mexico; exotic plant invasions, climate change.
UC ANR Cooperative Extension wildfire specialist in the Department of Environmental Science, Policy and Management at UC Berkeley. He is located in Santa Barbara County.
Wildland fire, fire modeling, fire effects, shrubland ecosystems and spatial patterns of fire disturbance, climate change adaptation
Associate professor of Forest Ecology, UC ANR ecologist
UC Cooperative Extension Area fire advisor - Northern California
Fire ecology and management
Plant pathology professor, UC ANR pathologist
Fire and infectious disease
UC ANR Cooperative Extension natural resources advisor
Public participation in resource management
UC Cooperative Extension area forestry and natural resources advisor in Shasta, Trinity and Siskiyou counties
Forest management and wood use
Environmental science professor at UC Davis and UC ANR ecologist
Forest plot mapping
UC ANR Cooperative Extension area natural resources wildlife specialist for Southern California
Conservation of wildlife, wildlife management at the urban-wildland interface, and response of plants and animal species to fire
Professor of fire science and co-director Center for Fire Research and Outreach at UC Berkeley, UC ANR fire scientist
Fire ecology, fire behavior, wildfire, fuels treatments, forest mortality, fire policy
UC ANR Cooperative Extension forestry specialist in the Department of Environmental Science, Policy and Management at UC Berkeley and co-director Center for Fire Research and Outreach
Economics of fire prevention and fire suppression programs
UC ANR Cooperative Extension forest advisor in Humboldt and Del Norte counties and member of the Northern California Fire Science Consortium hub
Home and landscape design considerations for wildfire, prescribed fire, forest health and prescribed fire, wildfire and fuels in redwood, Douglas-fir and tanoak forests, fire education
UC Cooperative Extension forestry/fire science and natural resources advisor
Sutter, Yuba, Butte and Nevada counties
Fire ecology and management, fuels treatments and fire policy