Certified farmers’ markets are often a point of entry for beginning urban farmers. Community Supported Agriculture (CSA) is another common strategy. Both farmers’ markets and CSAs are forms of direct marketing, or selling straight from the farmer to the consumer. Organic certification is another consideration, since some consumers may be willing to pay more for organic produce. Some urban farmers may want to consider agritourism as an option for marketing their farm. The following resources offer more details about direct marketing and other strategies.
One resource for deciding how to price farm products is the USDA Market News website, which can be used to run custom reports for specific fruits and vegetables prices, both conventional and organic, at terminal markets in selected cities as well as offering current prices at retail stores.
UC Santa Cruz - CASFS
- Teaching Direct Marketing and Small Farm Viability: Unit 5 Other Direct Marketing Options
- Teaching Direct Marketing and Small Farm Viability: Unit 3 Overview of Produce Marketing
- Teaching Direct Marketing and Small Farm Viability: Unit 4 Community Supported Agriculture (CSA)
- Marketing Strategies for Agritourism Operations
- Agritourism enterprises on your farm or ranch: Understanding regulations
- Agritourism enterprises on your farm or ranch: Where to start
Organic Certification, Marketing and Labeling