Valentine's Day is one of the most demanding holidays in the cut-flower industry. Consumers struck by Cupid's arrow spend more than $1.9 billion on cut flowers alone. To prepare for the enormous demand for roses, growers produce an estimated 233 million roses, according to an About Flowers research study. 

California Growers Making Changes
While many consumers are thinking about love – few are thinking about the impact the cut-flower industry is making on the environment. Since 1990, California has required the agricultural industry to report on all...