Immigrants and Latinos helped drive an uptick in new business creation, according to a measure of 2014 U.S. startup activity.
Immigrant entrepreneurs launched 28.5% of the new businesses in 2014, up from 25.9% a year earlier and just 13.3% in 1996, according to an annual startup index by the Ewing Marion Kauffman Foundation, a Kansas City, Mo., nonprofit.
Kauffman-funded researchers found that immigrants started new companies or became self-employed at nearly twice the rate of native-born Americans, creating an average of 520 businesses a month per 100,000 people last year. Immigrants accounted for 12.9% of the U.S. population in 2012, the most recent data available, up from 9.3% in 1996, according to the U.S. Census...
- Author: Forbes
A recent article published in Forbes notes that U.S. Hispanics are not valued enough by America’s corporations, government and mainstream media who do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence. Although the proportion of U.S. Hispanics is scaling upwards rapidly, corporations and advertisers continue to underestimate the importance of Hispanics as an economic and business development engine.
To see an example of the economic impact Latinos can have, one need look no further than their local...
- Author: Myriam Grajales-Hall
Google has announced it has created a "specialist team" to focus on the U.S. Hispanic market. The Mountain View, Calif. company developed a "methodical approach" to developing best practices that will help advertisers across all industries do a better job connecting with this market segment across search, display and mobile platforms.
Google determined 1.5 years ago that the U.S. Hispanic market had become too big to ignore: 46 million U.S. Hispanics, 30 million of who are on online, and with a trillion dollars in purchasing power.
U.S. Hispanics are 58 percent more likely to click on search ads, compared with the general population. This market segment is...