- Author: Mark Hugo Lopez and Ana Gonzalez-Barrera, pewresearch.orgi
With more than 37 million speakers, Spanish is by far the most spoken non-English language in the U.S. today among people ages 5 and older. It is also one of the fastest-growing, with the number of speakers up 233% since 1980, when there were 11 million Spanish speakers. (The number of Vietnamese speakers grew faster, up 599% over the same period).
As Spanish use has grown, driven primarily by Hispanic immigration and population growth, it has become a part of many aspects of life in the U.S. For example, Spanish is
- Author: MediaPost.com by Jose Villa, Columnist.
The Hispanic market has traditionally been defined by most marketers as the growing population of foreign-born immigrants in the U.S. who have emigrated from Spanish-speaking Latin American countries (mainly Mexico, Central America and the Caribbean).
While the market definition has generally expanded during the last 10-15 years to include native-born second- and third-generation Hispanics, the “core” Hispanic market has been characterized by the unacculturated and partially acculturated Latin American immigrants who have represented separate and distinct market opportunities for companies to reach and sell to. The defining characteristic of this...
- Author: Foxnews.com
Latino patients with limited English skills may be less likely to take prescribed diabetes medications than other diabetics in the U.S. even when they see Spanish-speaking doctors, a recent study suggests.
When researchers studied 31,000 patients with diabetes who received insurance and healthcare through Kaiser Permanente in Northern California, they found that about 60 percent of Spanish-speaking Latino patients skipped filling prescriptions at least 20 percent of the time in the two years after they were told they needed the drugs to help control the disease.
That rate was only about 52 percent among English-speaking Latino patients and 38 percent among white patients.
"Latino patients with diabetes, even when...
- Author: Mark Hugo Lopez
What does the Hispanic public think when it comes to the question of whether it is necessary to speak Spanish in order to be considered Hispanic?
On the one hand, Spanish is an important part of Latino culture and identity, with 95% of Latinos saying it is important for future generations to speak Spanish.
At the same time, most Latino adults say it is not necessary to speak Spanish to be considered Latino. According to a recent Pew Research Center survey of Latinos, 71% of Latino adults hold that view while 28% say the opposite.
- Author: Nielsen.com
In each of the past two years, the national weekly radio audience has reached all-time highs according to Nielsen's Audio Today report. In the second quarter of 2015, it found that 245 million Americans aged 12 and older are tuning to radio during an average week across more than 250 local markets large and small.
This growth trend is also evident when examining Black and Hispanic audiences—the weekly reach of radio among Blacks and Hispanics has been growing steadily over the past five years. Since 2011, the weekly national Black radio audience has grown 5% (from 29.8 million to...