- Author: nbcnews.com by Alexandra Campbell Howe
Celina Villanueva likes to shop for bargains without sacrificing quality. With a growing family of five to feed she is extremely cost-conscious.
“I look for the best product at the best price…I am loyal to products that I like and I recommend those that I like to my friends,” said the Peruvian native while shopping at a warehouse bulk store in Norwalk, Connecticut.
She is one of 28 million Hispanic females living in the U.S. who are gaining in consumer power and influence. According to new data, Latinas like Villanueva are in the driver's seat of...
Immigrants and Latinos helped drive an uptick in new business creation, according to a measure of 2014 U.S. startup activity.
Immigrant entrepreneurs launched 28.5% of the new businesses in 2014, up from 25.9% a year earlier and just 13.3% in 1996, according to an annual startup index by the Ewing Marion Kauffman Foundation, a Kansas City, Mo., nonprofit.
Kauffman-funded researchers found that immigrants started new companies or became self-employed at nearly twice the rate of native-born Americans, creating an average of 520 businesses a month per 100,000 people last year. Immigrants accounted for 12.9% of the U.S. population in 2012, the most recent data available, up from 9.3% in 1996, according to the U.S. Census...
- Posted By: Myriam Grajales-Hall
- Written by: Elizabeth Ellers, Univision
Sometimes all the data in the world isn’t as rich as having a real open conversation with consumers. Elizabeth Ellers went to the Los Angeles area to talk with Univision viewers from the San Fernando Valley to central L.A. to Orange County.
By coincidence, we started this round of discussions the same day that The Pew Foundation released a report on the impact of the recession on Hispanics in the United States. The analysis found that Hispanics accounted for the largest single decline in wealth of any ethnic and...