- Author: Pew Research Center by Aaron Smith And Monica Anderson.
A majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram.
A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.
Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age...
For US Hispanics, digital platforms are often used as a destination to foster and sustain connections with family and friends, plus a place to celebrate and express diverse aspects in life.
To better help marketers, Facebook commissioned IPSOS MediaCT to understand the roles culture and technology play in how US Hispanics communicate and consume media.
Technology has become integral to how US Hispanics connect with immediate and extended family, friends and culture.
According to the study, Facebook is the number 1 go-to platform for US Hispanics' communication and 71% of respondents use...
- Author: PRWeb
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. According to a recent survey by American Pulse, The vast majority has at least one social media account; in addition, over half of Adults 18+ (54.5%) says they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities.
Hispanics are the most avid social media users among ethnic groups. Although Blacks report that they spend the most time online in a given day, self-reported time spent on social...