- Author: Antonio Flores and Mark Hugo Lopez at PEW Research Center
On a typical weekday, three-quarters of U.S. Latinos get their news from internet sources, nearly equal to the share who do so from television, according to a 2016 survey of Latino adults by Pew Research Center.
For years, TV was the most commonly used platform for news among U.S. Hispanics. In recent years, however, the share getting their news from TV has declined, from 92% in 2006 to 79% in 2016. Meanwhile, 74% of Hispanics said in 2016 that they used the internet – including social media or smartphone apps – as a source of news on a typical weekday, up from 37% in 2006.
Hispanics also consume news from radio and newspapers, but neither is as widely used as TV or the internet. In 2016, 55% of Hispanics got...
- Author: Yahoo.com by Jon Ward
There is a clear racial divide over how Americans feel about the effect of the Internet and social media on politics.
Minorities in America believe technology has had a far more positive impact on politics and the cultural conversation than do white Americans, according to a Yahoo News survey conducted by the Harris Poll. Blacks, Hispanics and Asians all feel the Internet and social media have made the American political debate more representative of the whole country and have increased the ability of voters to be informed about candidates for office and policy issues.
African-Americans, in particular, are more optimistic about the future of the country than all other ethnic groups, the online survey of 5,188 registered...
- Author: Univision.com by John Kelly
ONE: Hispanics are Mobile Mavens
With mobile consumption and device adoption ever on the rise, marketers looking for the vanguard leading the mobile revolution need look no further than U.S. Hispanics: 81% of Hispanic mobile subscribers own a smartphone and they are using them to engage with brands on a deeper level. In fact, Hispanics are 80% more likely...
The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves what language is best to reach online Hispanics. Some have argued that “English is the official language of the Web, even for Spanish-dominant Hispanics.”
According to Captura Group, research to illustrate why both English and Spanish is imperative for reaching online Hispanics. The research can be divided into two buckets:
In What Language Do Hispanics Consume Internet Content?
Most of the recent research indicates that a large number of Hispanics consume Internet content in both English and Spanish.
- Author: Latinalista.com
As high school graduations wind down, most students know they’re not done with school if they want to have a decent job as adults. But more schooling isn’t all they need. Any degree of a successful future hinges on having access to the Internet. Research has shown that computer ownership and Internet use are both strongly associated with income.
Whether it’s researching assignments, Googling information, performing job searches, networking with mentors, teachers and prospective employers, etc. anyone who is Internet savvy is recognized as being equipped for 21st Century demands of the job market.
It used to be people worried about the ‘digital divide.’ The have’s versus the have-nots....