- Author: HispanicAd.com
Hispanic Americans are foreshadowing the future of media in the U.S., and for advertisers and marketers seeking to tap into the increasing spending power and cultural impact of this growing audience segment, digital media is the key. Hispanic Americans spend more time online and are more receptive to advertisements in general than non-Hispanic Americans.
Research findings from Specific Media and SMG Multicultural include:
- Hispanic Americans spend more time shopping online in general. Hispanic Americans spent 83 percent more time on the Internet than non-Hispanic Americans, and they also spend nearly...
- Author: HispanicPRpro
A new study released by Meredith Hispanic Ventures looks at identifying the shopping, cooking, and...
- Author: Forbes
A recent article published in Forbes notes that U.S. Hispanics are not valued enough by America’s corporations, government and mainstream media who do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence. Although the proportion of U.S. Hispanics is scaling upwards rapidly, corporations and advertisers continue to underestimate the importance of Hispanics as an economic and business development engine.
To see an example of the economic impact Latinos can have, one need look no further than their local...
- Author: Lisa M. Rawleigh
The Hispanic population continues to grow, and it is estimated that by 2016 Hispanics will comprise 60% of U.S. population growth, according to Nielsen’s State of the Hispanic Consumer: The Hispanic Market Imperative report.
According to the Census Bureau, by the year 2050, Hispanics are projected to account for 30.2% of the total U.S. population.
A new study from Univision Communications and SmartRevenue, Hispanic...
- Author: Myriam Grajales-Hall
A study released by WSL/Strategic Retail looks into how shoppers have changed and how retail is being transformed.
The study, How America Shops MegaTrends report, Moving On 2012, reports that Hispanic women are the most passionate and proactive shopper segment searching for the best. Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep discount retailers to save money, as compared to other female demographics.
According to the researchers, "To achieve the American Dream of...