- Author: Nielsen.com
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they're on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When...
- Author: USNEWS.com by Glynn A. Hill
A new poll by The Associated Press finds black millennials say they are just as engaged in getting news online as their white counterparts, further debunking a long-held belief that people of color are at risk of being left behind technologically.
In general, 64 percent of millennials say they read and watch news online regularly, including 66 percent of blacks, according to the poll, conducted by the Associated Press-NORC Center for Public Affairs Research and the American Press Institute. Sixty-five percent of white millennials say they keep up with the news online, while 53 percent of Hispanics do the...
Hispanic children, the largest minority group in public schools as well as the fastest growing, are increasingly showing up in preschool programs, have made significant gains on national math tests, and are posting record high school graduation rates, according to a new study, as reported by The Washington Post. But they still lagged behind their white peers in academic achievement and were more likely to live in poverty and not finish college.
Child Trends, the non-partisan, non-profit research organization,...
- Author: Clickz.com
Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.
The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.
Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close...
- Author: Forbes, by Clare O'Connor
With 9 days left until Christmas, retailers are pulling out all the stops to attract last-minute shoppers to their brick-and-mortar stores and online iterations alike.
As reported by Forbes, recent data indicates there’s one group they should be paying special attention to, particularly given their propensity to spend big around the holidays: Hispanic Millennials. Here’s why.
They have disposable income.
Young Hispanics between the ages of 20 and 29 carry about $10,000 less debt than other Millennials, according to