- Author: John M Harper
The following came from the NAMI Lean Trimmings newsletter.
Meat Institute to Launch MyMeatUp App Tuesday. The Meat Institute will nationally launch its new MyMeatUp app on Tuesday morning with a broad release to mainstream media outlets as well as college publications. The release is part of a larger marketing strategy for the app over the next several months. MyMeatUp is the first-of-its-kind mobile app aimed at helping consumers become more confident when buying meat and poultry. The free app is the only available app with a full guide to beef, pork, lamb and veal retail meat cuts, and draws on content from www.MyMeatUp.org, a popular resource that was launched in 2016.
Meat Institute staff and members have assisted in giving the app a solid rating prior to release. MyMeatUp currently has 29 five-star reviews in the Apple app store, which should help its searchability. Members who have not downloaded the app are strongly encouraged to do so and provide positive reviews. To download the iPhone version, click here. The Android version is available here./span>