- Author: Julie Finzel
Texas Public Radio recently did a report on a Monsanto employee, Vance Crowe, who's job title is "Director of Millennial Engagement". According to Crowe, Monsanto realized the need to address the millennial generation, but more than that, Monsanto realized the need to tell their story in "ways they may not naturally think of". So they hired Crowe.
The short article, which can be accessed here: http://tpr.org/post/monsanto-hired-guy-help-it-win-over-millennials underscores the need for the entire agricultural industry to get out and tell their story as often and as loudly as possible. As Crowe says, "Many people living in cities are several generations away from farms." They care about what they eat, but "they don't have a direct connection to farming the way that generations in the past did".