- Author: Pamela Kan-Rice
Thanks to everyone who participated, UC ANR's #GivingTuesday campaign was a tremendous success.
“We surpassed our goal of $60,000, raising $85,168,” said Mary Maffly Ciricillo, director of Annual Giving and Individual Gifts. “This is close to a 24 percent increase over last year's Giving Tuesday total of $68,322.”
As an added incentive to potential donors, ANR received over $37,000 in donations toward match challenge funds supporting all of UC ANR programs.
The California 4-H Foundation alone brought in over $32,000. Compared to 2016, there was a 250 percent increase in giving to UC ANR programs – including Master Gardeners, Master Food Preservers, IPM, the REC System, and county offices – totaling over $15,000.
The number of gifts received also rose, from 224 gifts in 2016 to 318 gifts this year. “We even received a gift designated to urban horticulture!” Ciricillo said.
In addition to raising money, the #GivingTuesday social media campaign helped raise the visibility of ANR programs. The Master Gardener Program team made a video of the unselfies posted on social media by their supporters: https://www.youtube.com/watch?v=xI_tVcNhBcQ.
“We appreciate everyone's cooperation in this fundraising effort and hope we can continue to build on our success for the next #GivingTuesday,” Ciricillo said. “These private funds will help us expand UC ANR's reach.”
Below is a list of funds donors selected to receive Giving Tuesday their gifts:
ANR - Master Gardener Annual Giving Fund |
Alameda County Master Gardener Endowment Fund |
Elkus Ranch Fund |
San Mateo - 4-H Program - Various Donors |
Statewide Master Gardener Endowment Fund |
Sacramento County UCCE - Master Gardener Fund |
Los Angeles County UCCE Fund |
Orange County UCCE Fund |
El Dorado County UCCE - Rangeland Fund |
San Mateo/San Francisco UCCE - Master Gardener Fund |
ANR - Giving Tuesday Match Fund |
San Mateo County UCCE - MG Greenhouse |
KREC - Kearney REC - Fund |
SFREC - Sierra Foothill Research and Extension Center Fund |
Sonoma County UCCE - Citizen Science Projects |
"urban horticulture" |
Los Angeles County UCCE - Master Gardeners |
LREC - Lindove Field Station |
El Dorado County UCCE - Master Gardeners - Various Dnrs |
San Mateo/SF UCCE - Master Food Preserver |
Fresno County UCCE |
4-H Undesignated |
"REC System" |
Riverside County UCCE - Master Gardeners |
Sutter-Yuba Counties UCCE - Master Gardeners |
Merced County UCCE - Master Gardener Fund |
UC California Naturalist Program |
Ventura County UCCE - Master Gardener Fund |
HREC - Hopland REC - Fund |
"Marin Master Gardeners Opportunity Fund" |
IPM - Program Fund |
4-H Foundation UC Donor Funds |
DREC - Desert REC FARM SMART Fund |
Merced County Agriculture Extension and Research Endowment |
Alameda County UCCE - Master Gardeners |
UCCE Master Gardeners of Orange County |
Orange County UCCE - Master Food Preserver Fund |
Kern - 4-H Program - Various Donors |
Colusa County UCCE - Master Gardener Program |
Central Sierra - UCCE |
Ventura County UCCE Fund |
"Ventura County Master Gardeners" |
San Joaquin County UCCE - Master Gardener Fund |
ANR - California Naturalist Scholarship Fund |
Statewide Program - Nutrition, Family and Consumer Sciences Program |
ANR Informatics and GIS Fund |
Nutrition Policy Institute General Fund |
Plumas County UCCE - Project Learning Tree |
ANR - Master Food Preservers Fund |
California Institute for Water Resources |
San Mateo County UCCE Fund |
Santa Barbara County 4-H - Various Donors |
Contra Costa County UCCE Fund |