- Author: Wendy Powers
I spent the day at the Ideation Workshop. The workshop is designed to get us to think differently. While that's not easy, illustrations of success certainly help. UC ANR definitely has that example. UC ANR raised over $110,000 this year on Giving Tuesday compared to last year's record-breaking total of $76,000. A huge congratulations is in order for the Development Services team, all of the Statewide Program Leaders, County Directors, the many, many donors and everyone else involved in making the day a success!
Last night after I heard that the group had exceeded their ‘stretch goal' of $100,000 I started to wonder what made the day so successful. I'm sure the Development Services team has far more, and better, information than I but here's what I have identified:
- Over the course of the year, the entire Development Services (DS) group have worked as a unified team focused a common goal, regardless of what their individual roles and responsibilities are;
- The DS group engaged others (unit and program directors) into the planning process to identify strategies that would resonate with prospective donors;
- The DS group created excitement throughout the building and division with gimmicks, costumes and other novel ideas; and
- The division was kept informed about the plans and progress as it all unfolded
We still have a day of ideating to go. My hope is that the process permeates throughout the division and great ideas emerge that the collective ‘we' can tackle. Imagine what we could accomplish as a focused group that is develops and gets behind a new approaches/strategies to a common activity or challenge!
One doesn't have to be in attendance to learn what we are learning, though the process would be different if you were working alone. During the workshop we have been exposed to the Doblin 10 types of innovation. Take a look. Plus each attendee will leave the event with the tools and know-how to use the process with their colleagues.
During the event I received a Creative Whack Pack. It's a deck of cards intended to stimulate creative thinking. I need to read through the cards and will share any I come across that are particularly interesting. If interested, I'm sure you can look this product up and learn more about it.
Stay tuned to see what I learn tomorrow!