- Author: Pamela Kan-Rice
On Dec. 1, the Tuesday after Thanksgiving, UC ANR will join in #GivingTuesday, the global generosity movement, to ask the public to support our programs.
Please share ANR's donation link ucanr.edu/givingtuesday with your social network.
Gifts made online starting at 12:01 a.m. on Dec. 1 are eligible to be matched until the matching funds are depleted. “That means stay up late on Nov. 30 to double the value of your gift,” said Emily Delk, director of annual giving.
Delk encourages everyone to share the link on social media.
“Social media algorithms prevent followers from seeing every post,” she said. “So you need to post often in order to increase the odds of visibility. Likes and shares help your content be seen by more people.”
Delk collaborated with Ricardo Vela, Miguel Sanchez and Evett Kilmartin to create the #PushPlayCA Giving Tuesday campaign video at https://youtu.be/0tm77mXGugo. The video opens with “COVID-19 put the world on pause. But our mission is moving forward!”
“We chose the #PushPlayCA theme to demonstrate how UC ANR programs have pivoted and continue to move forward during COVID-19,” Delk said.
Campaign in a box
Delk has compiled sample text, images for social media posts and more, including some specifically for UCCE counties, research and extension centers and the Master Gardener, Master Food Preserver, 4-H and California Naturalist programs.
Find your 2020 #GivingTuesday materials in Box folders at https://ucdavis.box.com/s/vy43x27u46kjd7wlsguf5kz6r46a1ym2.
The California 4-H Foundation will have a 1:1 match incentive for gifts made to 4-H programs/clubs/councils through the Foundation in the amount of $25,000.
UC ANR will have a 1:1 match incentive for gifts made to any ANR Program/REC/Cooperative Extension location in the amount of $15,000.
Both of these match pots are awarded on a first-give, first-get basis starting at midnight until the pot is depleted.
Want more information about how to participate in GivingTuesday? Recorded webinars are posted on YouTube:
- All ANR: https://youtu.be/7jkPO5R5s4s
- Master Gardeners: https://youtu.be/uxxFK_UQ540
- 4-H: https://ucanr.zoom.us/rec/share/N91_s98mXQAejSvpGN_lNvIGIvqlty3i4K1kyoC2i1H4VTh50nkVNTWn7MKFVXI.tkVgLB2uS_u92qAq Passcode: X0S^H^#=
If you have questions, contact Emily Delk at firstname.lastname@example.org or (916) 564-4862.