- Author: Wendy Powers
Another busy week with many overlapping conversations focused on opportunities for UC ANR. When I met with Dr. Carrie Castille a week or so ago, her comments focused on the need for responsive outreach around the Biden priority topics of climate change, economic recovery following the pandemic, and a need to increase the diversity and inclusiveness of the land grant system. These are all priorities for the Cooperative Extension System this year and for the next couple of years. In addition, issues associated with the urban-rural interface, including infrastructure and workforce development, are areas of emphasis and where, I think, there is tremendous opportunity to demonstrate the Cooperative Extension value to more decision makers. We've been in this space for a long time, but we may not have communicated our impact story using language that resonates.
During a conversation with other CE directors from the West, I learned that Idaho talks about 4-H as ‘students first class at the University of Idaho'. I wonder how that would be received by the UC Academic Senate. No harm in trying it out. Colorado State University is working to ensure systemwide branding so that when a user visits the Durango County Cooperative Extension website, they recognize immediately that they are on a ‘ram' site (the CSU mascot). The goal is to lift the profile of CSU in communities across the state and convey the entirety of CSU efforts in any given county. I took a look at a site for the University of Missouri system. The system has focused on the collective impact by the system for the benefit of each county. I like the approach. Thinking about the size of the UC system and of California, I am tired of thinking about what it would take for us to accomplish something similar. Rhode Island would be far simpler.
There are many more conversations yet to be had this week, including more partnership opportunities. Last week's conversations produced some new agreements that I need to finalize. Mary Blackburn started the conversation during this afternoon's history discussion. Her words blew me away. I had read her story, but to hear it in her words was truly special. I have started reading through merit and promotion documents and annual evaluation documents. I have a few more than usual this year. But who knows, perhaps I will get a chance to read one of Rachel Long's stories this weekend. I just learned that she is a published author of more than research. Another example of the immense talent across UC ANR!