I recently came across a national forum thread on iNaturalist where someone was curious to know more about the value of becoming a “certified” naturalist. Not surprisingly, there was a wide range of opinions. These ranged from supportive to skeptical to cynical. Because many of the responses came from people who have not taken a course themselves, I thought it might be valuable to share some data from people who actually completed a course – in this case, the UC California Naturalist course offered by over 60 different organizations around the state.

To summarize the forum discussion, the believers - commonly people who actually have taken a course – found that taking a course was useful for people who were new to an area, had no previous science background, or were looking for ways to connect and engage in volunteer service locally. The skeptics often cited the improbability of becoming a “master” or expert in anything after just taking a short course or the fact that a degree in many science fields would render certification unnecessary. Finally, the more cynical views suggested that certification was just another ploy to separate people from their money.

In California, our End-of-Course Evaluation provides useful insight into why people pursue naturalist certification, as well as their level of satisfaction with the course. The five most commonly cited reasons for pursuing naturalist certification from over 1,000 respondents were: 1) to learn more about the local environment, 2) learn about conservation issues, 3) spend time outside, 4) career development, and 5) meet people with similar interests. Securing the certification ranks sixth out of ten choices and is rarely the driving factor for taking the course.

Regardless of their rationale for taking the course, 72% of those who completed the course were very satisfied with their experience, and 93% were either very or somewhat satisfied. Regarding putting their experience to use, 95% of the respondents indicated that participation in the course improved their capacity to do their volunteer service, and the majority indicated they plan to do more in the coming year. Increasingly, more course participants are looking at the course as a form of professional development, and about 93% indicated that participation in the course improved their capacity to do their work or the work they would like to do in the future. Anecdotally, we find the social learning component of our program and our efforts to create an inclusive community of naturalists to be essential to the high levels of satisfaction and an important factor in sustained engagement.

It's also important to address the skeptical views and challenge the more cynical views of certification.  First, no reputable naturalist certification program claims to make expert naturalists in a matter of a dozen weeks. The use of the term “master” naturalist is problematic for that and other reasons, which is why it's not used in our California program. We all agree that expertise is gained over time - often a lifetime - and our program is happy to simply inspire, support, or reinforce that pursuit.

Finally, while we live in a time full of scams, cons, and frauds the suggestion that certification is just a way to separate you from your money really reinforces my view of the debilitating nature of cynicism.  Most naturalist certification programs are run on a shoestring budget. Statewide program costs are often supported by land grant universities, non-profits, or state agencies. The registration fees of a typical course are barely enough to cover the costs of the educators who deliver them. State and local programs regularly pursue grants, constantly writing proposals to ensure that cost isn't a barrier to participation. Having worked in this field for several decades now, I can safely say that the course instructors are driven not by profits but by their values and deep sense of purpose.

So, next time someone asks you about that California Naturalist or Climate Stewards pin you have on your hat/backpack/lapel, let them know what certification really means. Embrace their interest, address their skepticism, redirect their cynicism, and invite them to join our community and transform the way they see their environment and their role in protecting it.