San Francisco consumers learned of educational and fun opportunities for agritourism from a clip on KGO-TV news yesterday about a trend that  boosts the bottom line for farmers involved in quaint agricultural industries.

The segment focused on an organic dairy in Petaluma, an apple U-pick operation in Sebastopol and a sustainable farm that offers over-night stays also in Sebastopol.

"People come from all over the world, although there are many people who just come from San Francisco or Sacramento; it's a short drive to us, it's an easy weekend," Christine Cole of Full House Farm told the reporter.

Penny Leff, the agritourism coordinator for the UC Small Farm Program, said the trend is good for visitors and the local economy.

"More agritourism businesses increase tourism to the county overall," Leff said. "If there are more things for people to do when they are visiting the community, they are more likely to stay overnight. And they are more likely to eat at restaurants in town. Generally there's a great spill over from agritourism businesses to community development."

The TV story also plugged the ANR publication Planning and Managing Agritourism and Nature Tourism Enterprises: A Handbook, and the Small Farm Program's online database of California agritourism operations, http://calagtour.org.