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Title UC Cooperative Extension explores a farm-to-WIC program
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Abstract To increase fruit and vegetable consumption, the federal Special Supplemental Nutrition Program for Women, Infants and Children (WIC) distributes cash vouchers to low-income women with children to buy fruits and vegetables. The program reaches almost half of the infants and one-quarter of children under 5 years old in the United States. UC Cooperative Extension (UCCE) conducted a survey of produce preferences and buying habits among WIC participants in Tulare, Alameda and Riverside counties in 2010 to guide the development of a farm-to-WIC program that would connect small local growers to the WIC market. Based on the results, the UCCE team developed a list of 19 produce items to promote in a possible new farm-to-WIC program.

Authors
Kaiser Dr, Lucia L
CE Nutrition Specialist
Acculturation and dietary changes; ethnic food habits (particularly Latino); child feeding practices; evaluation of nutrition education
Lamp, Cathi
Nutrition, Family, and Consumer Sciences Advisor, Emeritus
Nutrition, food safety, food access, nutrition education, nutrition monitoring
Ganthavorn, Chutima H
Cooperative Extension Advisor Emerita
Nutrition Education and Evaluation, Consumer Food Safety, Community Garden
Farfan-Ramirez, Lucrecia
Emeritus
Community health and nutrition, youth nutrition
McMurdo, Tammy J.
Community Nutrition Education Specialist 4
Community nutrition education, chronic disease prevention and awareness, maternal and child health
Cantwell, Marita
CE Vegetable Specialist
Postharvest physiology, handling, and storage of vegetables, including specialty and fresh cut vegetables.
Hardesty, Shermain D.
Specialist in Cooperative Extension
Cooperative Theory, Management and Finance, and Food Marketing Systems
Publication Date Jan 1, 2012
Date Added Sep 13, 2013
Copyright © The Regents of the University of California
Copyright Year 2012
Description

Cash vouchers for fruits and vegetables may generate opportunities for California growers to meet the needs of local WIC participants.