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Media gets UC input for stories on unconventional farming

Reporters sought UC Cooperative Extension expertise for recent articles about unusual farming efforts in two parts of California.

The Laton farmers' eggs cost more than double the typical grocery store price, but to some consumers, they are worth every penny.

Fresno Bee reporter Robert Rodriguez covered the story of sisters in their early 20s who have settled on their dad's Laton alfalfa farm after he suffered complications from a black widow bite. The young women purchased chickens on a whim and began producing specialty eggs under the brand name "Just Got Laid."

Rodriguez spoke to Shermain Hardesty, UCCE specialist in the Department of Agriculture and Resource Economics at UC Davis, about trends in cottage farming.

"The timing is right for operators who can make a connection with consumers," Hardesty said. "People will support that."

Sacramento Bee reporter Edward Ortiz wrote about a return to dry-land farming in the Central Valley, with examples of farmers opting out of irrigation in producing particularly tasty apricots, wine grapes and tomatoes.

UC experts, however, commented on the difficulties associated with dry-land production in the valley.

"Dry farming would be a hard life because you're at the whim of the rains," said Jay Lund, director of the Center for Watershed Sciences at UC Davis. "It would have to be a fairly small-scale farm, and in some cases, it would be a good road to poverty."

For the Modesto Bee version of the story, Roger Duncan, UC Cooperative Extension advisor in Stanislaus County, told the reporter dry-land farming doesn't appear to be catching on locally.

Duncan said wine grape growers might withhold irrigation early in the growing season to control leaf growth and improve fruit quality, but water is still needed later on. He noted that the valley in the 19th century was widely planted with wheat that relied on rainfall. The boom ended when irrigation allowed diverse fruits, vegetables and other crops to be grown.

Posted on Monday, May 20, 2013 at 9:31 AM

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