Social media webinars to hone your outreach
In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to 3.1 billion in 2021. YouTube has 2 billion active monthly users who watch how-to content regularly. Roughly 70% of adults use Facebook, which is consistently a top source of online referrals to the UC ANR website.
Facebook, Twitter, Instagram, LinkedIn, YouTube and other social platforms provide tools for UC ANR to expand our reach to more people who can use our research-based information to better their lives and businesses.
UC ANR colleagues who use social media for outreach will have an opportunity to discuss their tactics and strategies during three upcoming webinars being offered by Rose Hayden-Smith, UCCE advisor in Ventura County.
1. Nov. 25 Social Café -- Writing for Readability
Join Hayden-Smith on Monday, Nov. 25, at 11:30 a.m. for a 30-minute webinar that will provide essential writing tips designed to help you improve the readability of your work. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics.
2. Dec. 11 Facebook Webinar
Communicating Your Story: Facebook
Wednesday, Dec. 11, 2019
11:30 a.m. -12:30 p.m.
Presenters: Rose Hayden-Smith and Strat Comm
Facebook has become an important part of communicating our stories. Ever wonder if the platform is right for you? In this fast-paced webinar, we'll cover the basics of communicating your story through Facebook, including:
- Why you might want to use Facebook;
- Techniques and best practices to get started…or get better;
- Using images and video to enhance your posts;
- Quick tips for effectively and efficiently using the site.
Participants will also be provided access to a range of resources and tools to support their Facebook efforts, including samples, tip and FAQ sheets, guidelines, and more.
3. Dec. 12 Social Café -- Setting 2020 social media goals
Join Hayden-Smith for a 30-minute Social Cafe webinar on Thursday, Dec. 12, at 11:30 a.m. The Social Cafe is an informal, monthly "drop in" session that explores various social media topics. This Social Cafe will focus on setting 2020 social media goals.