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Posts Tagged: Strategic Initiatives

SI Brief: Want video in your toolkit?

The Strategic Initiatives (SIs), Strategic Communication (Strat Comm) and the Communications Advisory Board (CAB) are teaming up to help UC ANR “own” YouTube (Yep - that's the big goal - at least for our educational content areas).

How can you get involved?

1. Decide. Is video right for your Extension tool-box

Is video the right tool for your extension needs? Are you interested in learning more about how to develop and use video in your extension program?  Much of the educational content throughout ANR could be extended effectively in video format, helping us better reach existing audiences, and potentially reach new ones.  

2. Prepare. Watch the webinars 

Pre-clinic webinarJoin us on March 2 at 10 a.m. for this one-hour webinar to learn about these resources and explore the important question - Is video right for your program and project? You will leave the webinar having learned the key steps in planning and producing an effective extension video. You will also learn how to access and use the resources ANR has coalesced supporting video production. This webinar (posted at is offered as both a stand-alone training, as well as pre-work for upcoming hands-on clinics (described below).    

A bonus webinar: Ricardo Vela of our News and Outreach in Spanish is giving a webinar on “Shooting videos with your iPhone” on April 8 from 11:30 a.m. to noon. 

Learn more about the webinars at: 

3. Get Hands-on do-it-yourself experience at the clinics 

For those looking for a more complete and hands-on training to develop skills and knowledge to produce their own 3- to 5-minute extension videos, ANR is offering two hands-on clinics scheduled for April 15-16 and April 21-22 at Hopland REC and South Coast REC, respectively. 

More to follow soon, but a requisite to attending these clinic is to participate in the March 2 pre-clinic webinar discussed above. The pre-clinic webinar will be recorded for those interested in attending the clinics, but with schedule conflicts. 

4. Practice, practice, practice (Brand, brand, brand)

Whether you make it to the clinics or not, access our growing video and branding resources and just practice - individually or in teams. See our existing Learning & Development resources at

In the pipeline: Dustin Blakey's online video course! (Due in summer)

Ready to upload? Contact Strat Comm!

5. Let's “own” Youtube - making our great educational content attractive and available.

For more on the SIs and their activities, contact

Jim Farrar: Pests EIPD

David Lile: Natural Ecosystems SNE

David Lewis: Water

Deanne Meyer: Food Systems SFS

Lynn Schmitt McQuitty: Families and Communities HFC

Mark Bell: Vice Provost SIs & SWPs



Posted on Wednesday, February 26, 2020 at 5:36 PM
  • Author: Mark Bell

Strategic Initiative Brief: video clinics, Knowledge Stream & thematic websites

Strategic Initiatives leaders will host workshops to create "how-to" videos.

Our digital journey: progress on video clinics, the Knowledge Stream blog and thematic websites.

Video clinics moving ahead - interested? 

Stay tuned for two Strategic Initiative-sponsored "how to" video clinics in April - one in the north and one in the south. We expect to train around 20 participants per clinic. 

What next? 5 steps to increased impact:

Step 1: an email to all from the SI leaders inviting indications of interest to participate 

Step 2: a pre-clinic webinar to learn the basics of storyboarding, branding, titling and describing videos, and more (applicable to all) 

Step 3: two days of hands-on experience, working with others on how to produce 1-5 minute branded “how-to” videos

Step 4: development of an online course and other resources to support on-going video production 

Step 5: people share with colleagues, using what they learn and upload. Best practices for uploading to the UC ANR YouTube channel (Strategic Communications will begin some serious curating and reorganization of our YouTube channel to facilitate discoverability of content). 

Currently available resources (please share if you have other good resources):

Strat Comm communications toolkit

For more information about the video clinics, Contact David Lile and David Lewis

Trivia Question: What is our top-viewed video with more than 1.5 million views? 

(Answer: Bed Bugs in Spanish)

Knowledge Stream blog and thematic websites

Join the movement: contribute!

The Knowledge Stream helps people find practical, "how-to" information. Submit a short story (200-800 words with picture and URL links) here. Stories will appear in the Knowledge Stream Blog and in the main web site Focus Areas. Stories may also appear on the home page tiles and in social media posts.

Focused, thematic websites like the UC IPM site are effective in delivering research-based, how-to information. Two other thematic sites are being further developed: Fire and Healthy Soils. Feedback and suggestions welcome. Please also share your suggestions for other potential thematic sites with the SI leaders. 

For more:

Fire: Max Moritz or Ricky Satomi

Soils: Mark Bell

SI leadership team: 

Posted on Tuesday, January 21, 2020 at 3:19 PM
  • Author: Mark Bell

Unifying, Communicating and Advocating: Video and Knowledge Stream

We are finishing the year strong and planning for success in 2020.

Videos for all? 

Consumers seek practical information from how-to videos.

In our digital and always-connected age, it seems almost everyone loves a good video. Did you know “how to” videos are the second most popular type of video viewed on YouTube (behind “product review” videos)? Videos are a great way to share your practical information. 

To help ANR staff and academics learn to make effective videos, the Strategic Initiatives leaders are planning a series of “how to produce good video” workshops. Stay tuned for early 2020.  

Want to get involved? We welcome suggestions (content) that you can send to any of the SI leaders. We also welcome suggestions on people to help plan and implement the video workshops. We will also support webinars on this topic (e.g., WebANR or SI Spotlight Webinars).

The workshops will be implemented in partnership with Strategic Communications, News and Information Outreach in Spanish (NOS), UC IPM and the Communications Advisory Board.

Knowledge Stream gains traction 

Knowledge Stream stories connect people to solutions for their real-world problems.

Got practical information to help people? You can help people find your practical information. Interest in and contributions to the Knowledge Stream blog (“news you can use”) is growing. These practical stories connect people to solutions for their real-world problems. The stories are not only featured in the Knowledge Stream blog, but can be featured on one of the six Focus Areas of the ANR website and/or one of the flexible UC ANR home page tiles.

Submit your story at Remember to include links to your practical information sources.

SI leadership team

For more information, contact your SI leadership team: 



Posted on Wednesday, November 27, 2019 at 5:38 PM
  • Author: Mark Bell

Unifying, communicating and advocating

People work better when they are part of a supportive team. With people scattered across 57 counties, six campuses, and nine research and extension centers, connecting people across UC ANR can be tough.

Our UC ANR Jigsaw consists of 50+ workgroups (formal and informal), 18 (active) Program Teams and five Strategic Initiatives (SI), which all have a role to play in helping us connect and communicate.

Recent SI efforts have focused on identifying which of our groups are active and the lessons for successful connecting.

The SI leaders organized a pair of webinars to engage with Program Team leaders. They used the webinar discussion to highlight ongoing efforts, clarify opportunities, build connections and improve communication. A recording of the Oct. 8 webinar led by Water SI leader David Lewis can be viewed at

If you only do one thing: If you aren't connected as well as you would like, visit this page and contact a leader from one of the Work Groups, Program Teams or an SI leader.

And if you do two more things:  Provide input here on our current Program Team themes and share your ideas to help us unify, communicate and advocate here.

To read about  other connecting and communicating activities being developed by the SIs to promote the work of UC ANR, see the September SI Brief.

For more information, contact your SI leadership team: 

Posted on Tuesday, October 29, 2019 at 3:57 PM

Strategic Initiative leaders: Unifying, communicating and advocating

Each month we will bring you a brief update on one or two topics being pursued by the Strategic Initiative leaders.

This month, learn about some of the connecting and communicating activities being developed by the SIs to promote the work of UC ANR.

Help people find your educational content through communication and thematic “how to” websites.


The Knowledge Stream provides practical educational content such as Matthew Shapero's grazing for fire fuels management story.

The Knowledge Stream “News you can use” provides simple relevant updates (200-800 words) to help people get to your practical educational content. 

Stories appear on the Knowledge Stream blog and will also appear on the relevant Focus area page of the UC ANR website. (Stories also potentially appear on the UC ANR main page).

Submit your story here. Strategic Communications will help with editing. 

Trending: Check out simple summaries of the current state of science in relation to some of the hot topics we need to deal with.

Share your ideas here - what hot topics do we need to be thinking about?

Thematic websites

With content experts and Strategic Communications, we are developing thematic sites to provide credible, relevant, practical how-to information that the people of California can apply to improve their lives.

For example, these websites are designed to be used by the general public: FireHealthy Soils and Knowledge Bank

Many Research and Information Centers (RICs) websites already have a thematic focus.

Share your ideas here for website improvement, educational content and to suggest other themes for websites.

For more, contact your SI leadership team: 

Posted on Tuesday, September 24, 2019 at 5:25 PM

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