Posts Tagged: logo

New SAREP logos are in the communications toolkit

The Sustainable Agriculture Research and Education Program has a new logo. To download the SAREP logo or any UC ANR logo, visit the UC ANR Communications Toolkit at https://ucanr.edu/sites/communicationstoolkit.

In the toolkit, you will find SAREP's new logo with and without text, in English and Spanish:

https://ucanr.edu/sites/communicationstoolkit/Logos_and_Templates/Logo_Downloads/SAREP_Logos_and_Templates.

Brand consistency is important

UC ANR logos visually communicate our brands, and our brand promotion efforts seek to positively influence people's perceptions and awareness of UC ANR's value throughout the state. We do this by presenting consistent, credible and authentic messages and visuals about how we benefit California. Consistency is key to building awareness and understanding, because communicating a fragmented or overly complicated brand confuses audiences and makes it hard for them to understand both what we do and the value we bring. Simply stated, that means every type of communication we craft – presentations, web pages, publications, social media posts, etc. – is an opportunity to grow brand awareness and positive sentiment for UC ANR.

To that end, please be sure you are using the current version of the UC ANR logo and/or sub-brand logos on your materials – presentations, email signatures, flyers, posters, social media profiles, etc. We recognize that physical signage is costly to update, but if you are creating new signage or replacing old signage, please be sure to use the proper logos. For specific branding or logo questions, contact Linda Forbes.

Learn more about UC ANR branding and messaging in the communications toolkit.

 

Zoom backgrounds with ANR and UCCE logos available

When ANR employees attend meetings via Zoom, now they can use blue backgrounds that feature the UC ANR or UC Cooperative Extension logos. The images serve to remind your associates who you represent as well as mask distracting objects around you. The professional images were designed by Will Suckow, senior artist in Communication Services.

The files can be downloaded from the Communications Toolkit in the ANR portal. To download the UC ANR Zoom background, click on UC ANR under Logos and Templates Downloads.

To download the UCCE file, click on UCCE under Logo & Templates Downloads.

In Zoom's video settings, it is important to make sure the camera is set to 16:9 so the video format will fit the background.

Should you be using a new UC ANR logo? Probably not

This new look for the top-level brand is being rolled out slowly with digital implementation first. We know that folks have invested in signage, shirts, printed collateral materials and other durable items, and we're not going to ask that any of these items be changed. Additionally, the Brand Toolkit contains close to 1,000 assets—everything from logos to business cards to PowerPoint templates. Updating those assets is a daunting task and a challenging brand management issue.

This multi-level brand approach is not unprecedented. A good example is how UC Berkeley handles their brand package. There's a high-level brand for the campus and other sub-brands, like the script Cal and iterations of the Golden Bear. Each has a place in the brand family. This is especially applicable for well-recognized, even well-loved brands with a lot of brand equity—like the script Cal, the vintage bear, or even 4-H, UCCE, Master Gardener and others in our own brand package. 

Over the coming weeks, as we roll out the re-design of the high-level pages of the website, you'll see the new ANR brand in action. If you need to order durable items there is no need to delay; feel free to use the current brand packages available in the Brand Toolkit.  Future changes to the sub-brand packages will be minimal and won't be incorporated into the sub-brand packages for at least 8 to 12 months.

Thank you, and looking ahead for a great 2017!

Dear Colleagues,

As we wrap up 2016, I want to take a moment to thank you for everything you've done on behalf of UC ANR this year. Whether you are conducting research, organizing extension programs, teaching nutrition, leading volunteers or quietly working behind the scenes to support our various activities, your work makes a huge difference in the lives of all Californians.

In addition to those activities, many of you also took the time to give feedback to the recent strategic planning exercise, gathered to exchange ideas at the Research to Policy conference, or contributed to enhancing the UC ANR mission in many other ways.  A special thanks to the folks who chaired a committee, led a program team or served as county director – having strong, passionate leaders at every level of this organization is what makes us effective.

We are continuing to grow in numbers as hiring outpaces retirements. In 2016, 29 academics joined UC ANR and three more are poised to start in 2017. We also established four new endowed chairs with matching funds from UC President Janet Napolitano, the California Rice Research Board, the California Pistachio Research Board and, recently, the Orange County Farm Bureau. Thanks to the hard work of many stakeholders – both internal and external – we identified 26 academic positions (http://ucanr.edu/sites/anrstaff/files/253192.pdf) for a new round of hiring priorities over the next two years. 

At the request of President Napolitano, we've submitted a five-year plan for UC ANR that will help us operationalize the Strategic Vision 2025 in a very thoughtful and timely manner. The next step is to further develop specific action plans for implementation and ensure the financial stability to support our vision. After the winter break, we will share the plan with the UC ANR community, as well as external stakeholders, and invite additional input as we move forward.

I'm very excited about 2017!  Some great groundwork has been laid this past year to further enhance our ability to deliver the UC ANR mission and enjoy new partnerships. I hope you will have a chance to relax and enjoy the holidays with friends and family and return refreshed to tackle the challenges that await us in the new year.

Happy Holidays!

Glenda

Glenda Humiston
Vice President

 

DANRIS-X launches into Project Board with webinar trainings

DANRIS-X has been updated and will eventually be replaced with the newly created Project Board for UCCE specialists and advisors. When DANRIS-X opens for reporting, users will see a reduced number of data fields and an aesthetic refresh.

Project Board will open for 2018 reporting and will have an improved user experience and simplified data entry. Special thanks to the Project Board Academic Advisory Committee and Project Team for their continued involvement. More information can be found at http://ucanr.edu/sites/anrstaff/Divisionwide_Planning/Program_Planning_and_Evaluation/DANRIS-X/.

Upcoming dates and action items:

CE Specialists

• DANRIS-X opens Jan. 9
• All CE specialists are invited to the Zoom webinar trainings offered on Jan. 20, from 10 a.m. to 11:30 a.m., or Jan. 24, from 2 p.m. to 3:30 p.m. Topics include an overview of the reporting system, what and why we report, etc.
• Actions: Complete Annual Report for FY 2016 and Annual Plan for FY 2017 by March 6, 2017, at midnight.

CE Advisors

• DANRIS-X opens on Feb. 2
• All CE advisors are invited to the Zoom webinar trainings offered on Feb. 6, from 2 p.m. to 4 p.m., or Feb. 7, from 10 a.m. to 12 noon. Topics include an overview of the reporting system, what and why we report, etc.
• Actions: Complete Annual Report & CASA for FY 2017 and Annual Plan for FY 2018 by Oct. 30, 2017, at midnight.

If you have questions or comments, please contact Kit Alviz, Program Planning and Evaluation, at kit.alviz@ucop.edu or (510) 987-0027.

 

 

Read more