Posts Tagged: poster art
It's time to get serious about food waste
Here's my take on food waste. It goes back in part to lessons I've learned from studying World War I, when the American government set food conservation goals (along with goals for local food production via Liberty - later Victory - Gardens). I'm a big proponent of both reducing food waste and producing more food in communities via school, home and community gardens. Big point: the World War I poster included in this post has advice we'd be well served to heed today.
"Food waste is both an ethical and environmental issue. It should concern us that we waste nearly 40 percent of the food we produce and purchase in this food-abundant nation.
For an interesting comparative statistic, consider this: our nation produced nearly 40 percent of the fruits and vegetables we consumed on the American home front during World War II in school, home, community and workplace gardens."
It's an iconic poster from World War 1. Food...don't waste it. The image is regularly shared on Twitter and Facebook.
The original was produced in 1919 by the United States Food Administration, under the direction of the newly appointed food "czar" - Herbert Hoover.
The poster was reissued during World War II. It's been revised in recent years, by individuals and organizations interested in encouraging an ethos incorporating local foods and sustainability.
While I'm the UC Food Observer, I also dabble in the history of wartime poster art. I'm often asked if this is a contemporary mock-up made to look and feel vintage.
It's not a mock-up. It's the real deal, produced 95 years ago, with messages we should embrace today.
History of poster art
The First World War marked the first large-scale use of propaganda posters by governments. Posters, with easy-to-understand slogans and compelling images, made powerful propaganda tools. The government needed to shape public opinion, recruit soldiers, raise funds and conserve resources and mobilize citizens to important home front activities ... including gardening, food conservation and food preservation. In an era before television and widespread radio and movies, posters were a form of mass media. And they appeared in windows and were posted on walls everywhere, in as many languages as were spoken in this nation of immigrants.
If you want to dig a little deeper, the poster art of WWI was influenced by the La Belle Epoque - the beautiful era - named in retrospect, after the full horror of WWI had been revealed. The Art Nouveau movement in France and the rise of modern advertising were also important in shaping how posters were used during wartime. Technical improvements in printing, including a process called chromolithography, facilitated mass production of posters.
The original poster: Yes: 'buy local foods' is rule 4
The original poster has six rules that we'd be well served to follow today. The fourth rule - buy local foods - is somewhat of a surprise to people today, because the notion of buying local seems somewhat modern. But in WWI, the U.S. government encouraged the local production and consumption of food, in part, to free trains to more effectively ship troops and war materiel.
Tackling food waste through preservation: today's Master Food Preserver Program
UC Agriculture and Natural Resources (UC ANR) hosts a UC Master Food Preserver Program. The program teaches best practices on food safety and preservation to volunteers. The extensive training program prepares the volunteers to work in their community educating others on the safe practices of food preservation, including pickling, drying, freezing, canning and fruit preserves.
Thinking about gardening? Do we have resources for you!
UC ANR also has the UC Master Gardener Program, which fields more than 5,000 volunteers in communities across the state. The Master Gardener Program is a national program, housed at the land grant institution in each state, but it's also connected to the USDA. Free gardening resources are available here. Advice to grow by...just ask.
This is an excerpt of an article from a post on the UC Food Observer blog, used with permission.