UCANR to reach out to donors on #GivingTuesday

Dear Colleagues,

ANR will participate in #GivingTuesday, a global day of giving fueled by the power of our social network. Celebrated on the Tuesday after Thanksgiving, #GivingTuesday kicks off the charitable season.

“We hope you will take advantage of this opportunity to raise some funds for our ANR programs while raising the visibility of the ways Californians benefit from your work,” said VP Glenda Humiston.

It's as simple as a tweeting a photo with “What are you thankful for? Take part in #GivingTuesday today to give back to your community! #UCANReach @ucanr http://ucanr.edu/sites/GivingTuesday.”

You don't use social media? No problem, email your friends. They probably wonder what you do for work. Tell them what your role is in this magnificent organization that's making life better for Californians and invite them to support our efforts by donating, sharing our message or volunteering.

A website has been created with links to all of ANR's programs, Research and Extension Centers and extension offices: http://ucanr.edu/sites/givingtuesday. It invites donors to designate the program or location to which they wish to donate.

The website also contains a toolkit for county offices and programs to participate. It includes:

• A customizable letter to send to stakeholders
• Templates for “unselfies.” Donors may take photos of themselves holding an unselfie sign and share on social media how they are giving.
• Sample tweets and social media posts
• Sample thank you note

Last year, the 4-H Youth Development Program and UC Master Gardener Program successfully participated in #GivingTuesday campaigns.

“GivingTuesday is a wonderful opportunity to gain support, donations, increase awareness and generate a buzz about UC ANR and all of our programs,” said Missy Gable, UC Master Gardener Program director.

‘We are excited to be participating in the movement this year and hopeful that the results will be even better that the success we saw in 2015,” she said. “UC Master Gardener volunteers are passionate about how we serve our communities and the incredible impacts we are making. #GivingTuesday is a great opportunity to highlight the impacts we are making, build relationships and thank those who have supported us along the way.”

The UC Master Gardener Giving Tuesday website is at http://mg.ucanr.edu/Support/GivingTuesday.  

4-H also has its own website http://4h.ucanr.edu/GivingTuesday. Last year, 4-H programs in 17 counties participated.

“Our goal for 4-H was to raise $10,000 and we exceeded our goal with donations totaling over $13,000,” said Andrea Ambrose, acting director of Development Services. “UCCE Placer County collected the largest amount for the 4-H Youth Development Program. We'll see which county collects the most this year.”

Although not as widely recognized as the shopping events Black Friday and Cyber Monday, #GivingTuesday appeals to people swept up in the spirit of giving at the end of the year.

“By joining the #GivingTuesday campaign, people involved in all ANR programs will have an opportunity to supplement their funding with private donations and have some fun,” said Ambrose.

Read more