Posts Tagged: smartphones
Poll shows similar levels of news, technology use among black, white, Hispanic millennials
In general, 64 percent of millennials say they read and watch news online regularly, including 66 percent of blacks, according to the poll, conducted by the Associated Press-NORC Center for Public Affairs Research and the American Press Institute. Sixty-five percent of white millennials say they keep up with the news online, while 53 percent of Hispanics do the same.
The findings suggest that, despite fears that millennials — those 18-34 years old — may not be going to traditional sources for news, they are clearly getting news from social media.
Overall, 57 percent of millennials say they get news and information from Facebook at least once a day, and 81 percent say they get it from Facebook at least once a week. And the poll found that Hispanics and blacks are just as likely as any millennials to have a paid news subscription.
"People of color are very wired and just as adept in using technology," said Tom Rosenstiel, executive director of the American Press Institute, which funded the study. "If you want a subject that hasn't been covered in the mainstream, millennials have found ways to get at that information through community sharing more than traditional ways. The way they get news is heavily influenced by topic."
In the 1990s, policy makers and advocacy groups expressed concern that minorities would be adversely affected by a "digital divide" in terms of access to technology. Over time, however, minorities emerged among the biggest users of certain forms of technology, such as smartphones.
The AP-NORC study found no evidence to suggest that blacks and Hispanics lag behind in terms of technology use with nearly all millennials across racial and ethnic groups using a smartphone, and half using a tablet.
There was little differentiation between racial groups in terms of getting news from Facebook, the poll found. But about half of black millennials said they comment on news stories posted to Facebook, compared to about 3 in 10 whites and Hispanics.
Blacks are also more likely to use Facebook for keeping up with what's "trending" on social media — 41 percent of blacks compared with 29 percent of whites and 24 percent of Hispanics.
Those who are Hispanic or black are more likely than white millennials to get news and information from YouTube (38 percent of Hispanics compared with 33 percent of blacks and. 20 percent of whites) and Instagram (30 percent of Hispanics compared with 45 percent of blacks and 19 percent of whites).
According to Rosenstiel, YouTube's popularity partially stems from users' ability to produce content without gatekeepers.
"We see topics that aren't mainstream finding a big audience — a lot of gamers, comedy, news commentary. As something goes mainstream, young people look for new channels to exercise some control," he said.
Streaming music, TV, or movies is the most commonly cited online activity among blacks, while keeping up with what their friends are doing is the most commonly cited online activity among Hispanics. For white millennials, checking and sending email was most common.
"What we've seen is millennials' similarities are much greater than the differences people thought that there were going to be," Rosenstiel said of the online experience. "We've created new common ground."
Source: Published originally on USNEWS.com as Poll shows similar levels of news, technology use among black, white, Hispanic millennials by Glynn A. Hill, Associated Press,August 21, 2015.
New report reveals surprising facts about Hispanic children and teens
Child Trends, the non-partisan, non-profit research organization, analyzed a wealth of recent Census data regarding the country's 17.5 million Hispanic children and teens, and the group identified some surprising facts.
The vast majority of Hispanic children in 2013 – more than 90 percent — were born in the U.S. Most of those children had family connections to Mexico, and the rest were connected to Puerto Rico, followed by El Salvador, the Dominican Republic, Cuba and other countries in Central America, and South America.
A majority of Hispanic children — 58 percent — live with two married parents. Latino children are more likely than their white or black counterparts to eat a meal with their families six or seven days in a week. And those meals are more likely to be home-cooked in Hispanic households, compared to meals eaten in black and white households, according to the report.
Sixty-two percent of Hispanic children are considered low income, living in families that earn just enough money to cover basic needs, the report said. Roughly one out of every three Hispanic children meets the federal definition of poor, compared with 38 percent of black children and 11 percent of white children, researchers at Child Trends found.
Hispanic parents are less likely to read to their babies and toddler than parents of white children, and Hispanic children are not adequately prepared when they start school, the report found. But there has been a recent jump in enrollment in early childhood education programs among Hispanic children, from 39 percent in 2007 to 52 percent in 2012.
And, as a group, Hispanic students are making gains, though they lag behind their white peers. Twenty-one percent of Hispanic eighth graders were proficient in federally administered math tests in 2013, a leap from eight percent in 2000. The on-time high school graduation rate for Hispanics also has surged, and college enrollment is at an all-time high. But Hispanics lagged behind whites and blacks in college completion in 2013.
One area where Hispanics outpaced other racial or ethnic groups is in smartphone use. In 2012, 43 percent of Hispanic teens between 12 and 17 owned a smartphone, compared to 35 percent of whites and 40 percent of blacks in the same age group. More white teenagers owned cell phones, followed by black teens and then Hispanics.
Source: Published originally on The Washington Post as New report reveals surprising facts about Hispanic children and teens by Lyndsey Laytom, September 24, 2014.
Hispanics Are Top Digital Consumers in Social, Mobile, Video
Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.
The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.
Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close to 40 percent of respondents say they subscribe or use Netflix to stream videos, with 44 percent on computers and 15 percent on tablets.
Meanwhile, 84 percent of smartphone and tablet owners use their devices as second-screens when they are watching TV. The adoption of a second screen deepens consumer engagement with content on the primary screen, the report says.
In response to the rapid adoption of mobile devices, social media usage has soared as a need to stay connected. More than 60 percent of social media users say they use social media sites at least once a day via computers, while nearly half of them access the sites from their smartphones.
Nielsen also analyzes the demographics of digital consumers, revealing that Hispanics have adopted multiple screens at a higher rate than the national average. They spend 90 minutes more viewing videos on digital devices than the U.S. average. And nearly 72 percent of Latinos own smartphones, close to 10 percent higher than the average in the U.S. Additionally, 12 percent of mobile shoppers are Hispanic, and 20 percent of consumers who frequent social media via mobile apps are Hispanic as well.
The Digital Consumer 2014 report is a combination of several studies conducted by Nielsen. You can request the full report here.
Source: Published originally on Clickz.com as Hispanics Are Top Digital Consumers in Social, Mobile, Video byYuyu Chen, February 19, 2014.
Hispanic Millennials: debt free, smartphone savvy, big spenders
As reported by Forbes, recent data indicates there’s one group they should be paying special attention to, particularly given their propensity to spend big around the holidays: Hispanic Millennials. Here’s why.
They have disposable income.
Young Hispanics between the ages of 20 and 29 carry about $10,000 less debt than other Millennials, according to a September study by PNC Bank. The average Hispanic twenty-something owes $18,000, versus $27,800 for their peers.
Hispanics in this age group are also more likely (45%) to be saving on rent by living with their parents than their counterparts (39%), as well as being more likely than not to know their credit score (57%).
They might still earn less than young people from other backgrounds, but young Hispanics are getting richer, and fast. Nielsen’s Hispanic Retail 360 study for 2013 shows an 89% increase in Hispanic Millenial-led households earning between $50,000 and $100,000 a year in the last decade alone.
In 2003, 11% of American homes with a Hispanic twenty-something at the helm made over $75,000 a year. In 2013, that number has increased to 21%.
They shop less in-store, but spend more.
Hispanic Millennials spend an average of $2 less per shopping transaction than white Americans in their age range, according to Nielsen. However, annually, they spend more on retail purchases — to the tune of almost 10%.
They shop less in-store, but they buy more key items; they make “calculated” buys during back-to-school season as well as before Christmas and Mother’s Day. They spend proportionally more on clothes and shoes than other demographics, according to data released by the Association of Hispanic Advertising Agencies. Hispanic women spent an estimated $3.3 billion on brand-name footwear between 2012 and 2013, representing 18% of the total women’s fashion shoe market.
They’re smartphone shoppers.
According to the 2010 US Census, the median age of Hispanics in the U.S. hovers around 28 — a veritable jackpot for tech-savvy retailers. Across the board, Hispanics lead the way in mobile internet adoption. Over 75% of Hispanics use the web on their phones, compared with 73% of African-Americans and 60% of whites, according to eMarketer data for 2013.
Nielsen research shows that young Hispanics own more smartphones than any other Millennial group. They use apps more, they shop via their phones more and — in a boon for advertisers — they watch around an hour more mobile video per month than other demographics.
Source: Published originally on Forbes as Debt Free, Smartphone Savvy, Big Spenders: Hispanic Millennials Are Retail's Holy Grail byClare O'Connor, December 12, 2013.
Latina power shift
With a projected buying power slated to reach $1.5 trillion by 2015, Hispanics are an important group for marketers, and leading the growth within this vital segment are women, according to Nielsen’s report, Latina Power Shift. It highlights the role of Hispanic women, their growing numbers, economic condition, purchasing behavior and consumption.
According to Nielsen, Latinas are becoming the growth engine of females in the U.S., and are expected to comprise 30 percent of the total female population by 2060. Contributing to the change of the nuclear family model, almost a quarter (23 percent) of all U.S. births in 2011 were to a Latina mom, with nearly two thirds (63 percent) of Hispanic families having children under the age of 18, compared to 40 percent for non-Hispanic White females.
Latinas are converting conventional roles by increasingly becoming the primary income earners – changing the face of Hispanic household dynamics from traditional male-dominated family units, and assuming roles as the main or joint decision makers in every category from purchasing groceries, insurance, financial services, electronics and family care.
Taking an in-depth look at the Latina consumer, providing key insights on purchasing behavior, lifestyle aspirations, cultural drivers and media consumption, the report reveals the following:
- Eighty-six percent of Latinas say a woman is the primary shopper in their households, controlling the majority of the current $1.2 trillion Hispanic buying power.
- Seventy-three percent of Hispanic high school female graduates are enrolling in college, more than Hispanic males (61 percent) and slightly more than non-Hispanic females (72 percent).
- A majority of Latinas embrace their duality and want to shift to the ambicultural®. Seventy-one percent culturally feel more American, and 50 percent feel more Latina.
- The percentage of households with Latinas 18+ with an annual income of $75,000 or more increased five points over the past 10 years, from 16 percent to 21 percent and those households with an income of $25,000 or more declined six points, from 33 to 27 percent.
- Online Latinas (77 percent) are more likely than their non-Hispanic White counterparts (55 percent) to own smartphones.
- Fifteen percent of Latinas mostly use Spanish to surf the web and 31 percent use both Spanish and English equally.
- When Latinas search for Latino subject matters online, recipes top the list, followed by news, music, family health, beauty and celebrations.
Source: Published originally on HispanicAd.com as Latina Power Shift, August 1, 2013.