Foothill Farming
University of California
Foothill Farming

Local Crops

Cut Flowers
Citrus
Wine Grapes
Orchard Resources
Berries
Vegetables
Forest Products
Protected Cultivation Resources

Market-driven farming

Whatever you are considering growing, have a plan for who is going to buy it before you plant it! Consider growing what the market needs, not just what you like to grow. Investigate what the local markets are lacking, pay attention to when products appear or disappear, look at what sells out in the first few hours of a farmers' market, and find a market window you can fill. And don't hesitate to talk to other growers, chefs, and market managers.

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