- Author: Mary E. Reed
Published on: January 14, 2009
Registration Continues for the Fresh Produce Marketing Strategies Short Course
Registrations continue to arrive for the limited seats available for the Fresh Produce Marketing Strategies short course scheduled for March 24-26, 2009. This course will be held in the Robert Mondavi Institute Sensory Theater, located on the UC Davis campus. The program has been developed for fresh produce industry managers and executives who are interested in improving their ability to develop and execute innovative fresh produce marketing strategies. Dr. Roberta Cook, Cooperative Extension Marketing Economist and course coordinator, has assembled a top notch list of presenters in the realm of produce marketing expertise. This course will be helpful for any produce executive grappling with buyer consolidation, channel blurring, and proliferating consumer desires and profiles. Assessing emerging marketplace complexities and adapting marketing tactics and strategies to current market realities will be the primary focal points of the course. Complete course information and on-line registration may be found at: http://postharvest.ucdavis.edu/Announce/marketing.shtml
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Registrations continue to arrive for the limited seats available for the Fresh Produce Marketing Strategies short course scheduled for March 24-26, 2009. This course will be held in the Robert Mondavi Institute Sensory Theater, located on the UC Davis campus. The program has been developed for fresh produce industry managers and executives who are interested in improving their ability to develop and execute innovative fresh produce marketing strategies. Dr. Roberta Cook, Cooperative Extension Marketing Economist and course coordinator, has assembled a top notch list of presenters in the realm of produce marketing expertise. This course will be helpful for any produce executive grappling with buyer consolidation, channel blurring, and proliferating consumer desires and profiles. Assessing emerging marketplace complexities and adapting marketing tactics and strategies to current market realities will be the primary focal points of the course. Complete course information and on-line registration may be found at: http://postharvest.ucdavis.edu/Announce/marketing.shtml
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