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Writing Workshop: Telling Your Research and Extension Story
Improving storytelling is one of ANR's critical needs and the essence of Strategic Goal 15 — Tell ANR's Story. This workshop teaches you how to do that with your writing: to crisply tell a non-specialist reader what your work is about, why it matters, what impact it has, and who is affected. These principles can be applied to all sorts of writing — from newsletter and blog posts to funding applications and scientific reports.
Moderator: Jim Downing, Executive Editor, California Agriculture, Communications Services Information Technology
Panel discussion and Q-and-A (60 minutes) followed by small group discussions (30 minutes).
Panel Topics:
- Fundamentals of good storytelling
- Describing the impacts of your work
- Identifying and addressing your target audience
- Finding support and partners for your writing process
Speakers:
Jennifer Caron-Sale, Analyst, Program Planning and Evaluation
Jim Downing, Executive Editor, California Agriculture, Communications Services Information Technology
Ann Filmer, Director, Communications, Dept. Plant Sciences, UC Davis
Note: To help us tailor the session to the group, we encourage participants to write to jdowning@ucanr.edu by March 23 with one or both of the following: a) A description of a type of writing (blog post, newsletter, report, etc.) that you would like us to cover in the workshop; and b) A sample of your writing on which you would like feedback from the panelists (in private — we won't share these with the group). We plan to give written feedback on all samples submitted, though this may not be possible if we receive a very large number.
Strategic Plan Goal #15: Tell ANR's Story
Planning Committee: Jennifer Caron-Sale, Jim Downing, Ann Filmer, Debbie Thompson, and Patti Wooten-Swanson