- Author: Pamela S Kan-Rice
As of noon on May 17, at the conclusion of UC ANR Giving Day 2024, generous donors and sponsors gave $57,640 to UC Cooperative Extension and the statewide programs, institutes and research centers that make up UC ANR.
“This show of support demonstrates the impact UC ANR is having in communities and the value that donors place on our work,” said Emily Delk, director of annual giving.
UC ANR Giving Day 2024 brought some notable “wins,” Delk said, including:
- Increased participation from groups and programs:Integrated Pest Management, Nutrition Policy Institute, Sustainable Agriculture Research and Education Program, UC Master Gardeners in Butte County, and Master Food Preservers in San Luis Obispo, Tulare, Sonoma and Santa Barbara counties
- Self-identified Matching Gift donors for NPI, Master Gardeners in San Francisco/San Mateo counties and Master Gardeners in San Diego County
- Return of Tri Counties Bank as sponsor ($2,800)
- Incentive prizes to support groups using fundraising best practices ($5,000)
- Email and social media promotion attracted an additional $15,500 in donations outside of the 24-hour campaign
- Nearly 90% of donors covered transaction fees
- UC ANR welcomed 96 new donors
She encourages everyone to reach out to donors to learn more about why they gave and how we can continue to engage them. “Strengthening your relationships is an investment in building lasting support,” Delk said.
Top earning counties:
- San Mateo/San Francisco
- San Diego
- Placer
- Los Angeles
- San Luis Obispo
Top earning statewide groups:
- UC Master Gardeners
- ANR's area of greatest need
- 4-H
- UCCE
- UC Master Food Preservers
Social media standouts (in random order)
UC Master Gardeners - Statewide
Colusa MG
Santa Clara MG
SM/SF MG
Orange MG
Placer MG
Sonoma MG
Ventura MG
Nevada MG
Riverside MG
Alameda MG
SLO MG
Butte MG
Napa MG
Fresno MG
Calaveras MG
Los Angeles MG
San Diego MG
UC Master Food Preservers - Statewide
Tulare MFP
SLO and Santa Barbara MFP
Sonoma MFP
Sacramento 4-H
Contra Costa 4-H
Placer 4-H
IPM
SAREP
UC ANR
UCCE Central Sierra
UCCE San Diego
Hopland REC
- Author: Emily Delk, Director of Annual Giving
On UC ANR Giving Day, May 18-19, generous donors throughout the state contributed $80,737 for UC ANR research and extension programs across California.
“This show of support demonstrates the impact we are having in our communities and the role that donors play in our success,” said Emily Delk, director of annual giving.
Some donors contributed comments with their donations:
- “Continue the great education and work!” said Ralph B.
- “Thanks to all the UC Master Gardeners for their expertise and precious gift of time to help residents grow their own food and garden more sustainably,” said Janet H.
- “You help with the important things in life,” said Paul C.
Thanks to the generosity of donors who have supported the UC ANR Incentives Fund, an additional $7,500 will be distributed to UC ANR groups qualifying for our special boost incentives. The ANR Incentive Fund encourages donor engagement resulting in increased giving to all ANR programs.
Participating California 4-H programs had every gift matched thanks to an additional $20,720 in matching funds made possible by the California 4-H Foundation.
Donations received on UC ANR Giving Day go directly to the programs, locations or research area selected by the donor. We are grateful to our UC ANR community of friends and neighbors, as well as our staff and volunteers who came together to support our mission and to make “the donor difference,” that improves the lives of all Californians.
Social Media Stars (in no particular order):
California Naturalist
UC IPM
UC Cooperative Extension - Glenn County
Master Food Preservers - Mariposa
MFP - Orange
MFP - Sacramento
Master Gardeners - Statewide
MG - Colusa
MG - Fresno
MG - Nevada
MG - Orange
MG - Placer
MG - San Luis Obispo
MG - San Mateo & San Francisco
MG - Santa Clara
MG - Sonoma
MG - Stanislaus
MG - Ventura
4-H Statewide
4-H Calaveras
4-H Contra Costa
4-H Glenn
4-H Orange
4-H Sacramento
4-H Tuolumne
- Author: Emily Delk, Director of Annual Giving
Join us for 24 hours of giving to raise funds for your project or program for the benefit of more Californians.
In its fifth year as UC ANR's proprietary online giving campaign, UC ANR Giving Day will run from noon to noon on May 18-19.
Some of the projects funded by recent giving day donations include demonstration gardens, outreach teaching supplies and youth scholarships.
Donors are invited to give to support the work of Cooperative Extension, research and extension centers and statewide programs based in counties throughout California. When you click “GIVE” on our website http://donate.ucanr.edu/givingday, fund choices appear in the drop-down menus. If you would like to add or change a gift fund at https://donate.ucanr.edu, please submit requests to gifts@ucanr.edu by May 1.
How to participate
- Register your participation and receive gift notifications: Register Here
- Get promotional resources from Campaign-In-A-Box Toolkit.
- Send your edits to gift funds to gifts@ucanr.edu by May 1.
- Join the training webinar: “UC ANR Giving Day: Creating Your Strategy For Success.”
Prize challenges
- Donor Challenge: $500 prize to the 10 funds that have the greatest number of unique donors for UC ANR Giving Day!
- Donation Challenge: $500 prize to the first 4 funds that secure an individual $500+ donation on UC ANR Giving Day!
- In-It-To-Win-It Challenge: $500 prize to the fund that raises the most on UC ANR Giving Day!
Only online gifts made between noon on May 18 and 11:59 a.m. on May 19 qualify toward prize challenge awards. Donations can be made at http://donate.ucanr.edu/givingday.
For more information, please contact Emily Delk, Director of Annual Giving & Donor Stewardship, at eddelk@ucanr.edu or (916) 564-4862.
- Author: Emily Delk, Director of Annual Giving
At the conclusion of UC ANR Giving Day, 354 generous donors helped raise $72,342 for UC Cooperative Extension and the statewide programs, institutes and research centers. We welcomed 70 first time donors to UC ANR!
This show of support demonstrates the impact UC ANR is having in communities and the value that donors place on our work.
An additional $7,500 was made available to incentivize giving to our programmatic and research initiatives at the state and local levels. These funds were raised throughout the year for the ANR Incentive Fund, which is used to encourage donor engagement and increased giving to all ANR programs.
Many thanks to our UC ANR colleagues who got creative and put the extra time into successful fundraising campaigns for the event. Now, it's time to steward our donors. Reach out to learn more about why they gave and how we can continue to engage them. Strengthening our relationships is an investment in building lasting support!
Donor reports by county and program will be available in the next issue of The Scoop. Email eddelk@ucanr.edu to be added to the distribution list.
Shout Outs for Best Original Social Media Content (in no particular order):
Big Dig Day is now called “UC ANR Giving Day” and will run from noon to noon on May 19-20. The new name is designed to be more inclusive of the breadth of UC ANR programs. This will be UC ANR's fourth proprietary spring giving day and will be sponsored by Tri Counties Bank.
Join us for 24 hours of giving to raise funds for your project or program for the benefit of more Californians.
Some of the projects funded by recent giving day donations include demonstration gardens, outreach teaching supplies and youth scholarships.
Donors are invited to give to counties, Research and Extension Centers, and programs. When you click “GIVE” on our website http://donate.ucanr.edu/givingday, fund choices appear in the drop-down menus. If you would like to add or change a gift fund at https://donate.ucanr.edu, please submit requests to gifts@ucanr.edu by May 1.
How to participate
- Register your participation at https://surveys.ucanr.edu/survey.cfm?surveynumber=37127 and receive gift notifications.
- Get promotional resources from the Campaign-In-A-Box Toolkit.
- Send your edits to gift funds to gifts@ucanr.edu by May 1.
- View the recorded webinar: “UC ANR Giving Day: Creating A More Inclusive Brand for Big Dig Day.”
Prize Challenges
- Donor Challenge: $500 prize to the 10 funds that have the greatest number of unique donors for UC ANR Giving Day!
- Donation Challenge: $500 prize to the first 4 funds that secure an individual $500+ donation on UC ANR Giving Day!
- In-It-To-Win-It Challenge: $500 prize to the fund that raises the most on UC ANR Giving Day!
Only online gifts made between noon on May 19 and 11:59 a.m. on May 20 qualify toward prize challenge awards. Donations can be made at http://donate.ucanr.edu/givingday.
For more information, please contact Emily Delk, director of Annual Giving & Donor Stewardship, at eddelk@ucanr.edu or (916) 564-4862.