Frank McPherson joined UC ANR on Feb. 3, 2020, as a regional director for UC Cooperative Extension serving Alameda, Contra Costa, San Francisco and San Mateo counties, and Elkus Ranch Environmental Education Center. He is highly experienced in providing service to external and internal customers.
Prior to joining ANR, McPherson was director of Customer Service at San Jose-based BD Biosciences, where he led the Customer Service division of 75 employees and provided direction to clinical and research applications support, education services, technical support, contract administration and other teams.
From 2000 to 2013, McPherson served as a senior manager at Applied Materials where he led a team of highly skilled account service representatives; directed and managed Contact Center start-ups across the globe, negotiated contracts; and interfaced with planning, purchasing, order fulfillment and logistics to meet customer requirements.
From 1998 to 2000, as a manager at Air France, he was in charge of customer support for clients in Canada, the United States and Mexico. As a director of operations at Global Discount Travel from 1995 to 1998, McPherson managed 200 staff members with 2,000 accounts nationwide. From 1985 to 1995, as a superintendent in the US Air Force, he was in charge of command posts and operation centers.
McPherson holds a bachelor's degree in business management from University of Maryland and a master's degree in business management from Troy State University in Alabama. He is fluent in German.
He is based at the UCCE office in Concord and can be reached at (925) 608-6674 and email@example.com.
After a long open search, Sree Mada has been named chief information officer, effective March 1, 2020.
Mada has 22 years of technical, functional and business experience in the field of Information Technology. During his career, he has demonstrated strong expertise in enterprise technical solutions in various complex business transformative implementations.
Mada joined UC in 2012, and in 2014 he joined ANR as program manager for UCPath.
“UCPath successfully went live last October thanks in no small part to Sree's skills and commitment to UC ANR's mission, and to his colleagues and the team he led,” said Tu M. Tran, associate vice president for Business Operations.
In his new role as chief information officer, reporting to Tran, Mada will be responsible for moving ANR to new technology platforms and readying our systems for an improved cybersecurity environment. He will also be responsible for implementing modern solutions for programmatic, business and administrative computing, in addition to building an organization that delivers efficient and effective technical solutions to advance the education, research and service mission of UC ANR.
Mada holds certifications from the Project Management Institute and the Information Technology Infrastructure Library, in addition to earning a bachelor's degree in statistics and political science and a master's degree in computer science and applications from Osmania University, India.
Mada will be located in office 173 in the ANR building at 2801 Second Street in Davis and can be reached at (908) 346-0196 and firstname.lastname@example.org.
Brown named director of Staff Human Resources
Bethanie Brown has assumed the role of director of Staff Human Resources effective Feb. 1, 2020.
Brown, who was associate director of Human Resources, now is responsible for staff recruitment and compensation, organizational development/workforce planning, UCPath Human Resources operations and employee/labor relations. Brown continues to report to John Fox in his role as executive director for Human Resources. Brown's expanded role over Staff Human Resources will allow Fox to focus on initiatives related to diversity, equity and inclusion, employee engagement and career development. Fox also continues to serve as ANR's Title IX and non-discrimination officer.
Tina Jordan, Academic Human Resources manager; Jodi Azulai, ANR Learning & Development coordinator; and David White, principal Affirmative Action analyst and Title IX investigator continue to report to Fox.
Master Gardeners welcome three new program coordinators
Growing up in Denver, Danica Taber explored plant cultivation as a student at University of Colorado Boulder by volunteering at the university greenhouses to help care for the phenomenal teaching collection.
In 2012, she moved to Santa Barbara, where she gained growing experience. “I was fortunate enough to serve as the manager for UCSB's research greenhouses and teaching collections. I got a crash course in IPM, and I also began to appreciate how valuable invested volunteers are,” says Taber.
After completing master's degrees in public affairs and environmental science at Indiana University-Bloomington, Taber moved back to the area to live with her husband.
Taber is based in Santa Barbara and can be reached at (805) 893-2125 and email@example.com.
Originally from Iowa, Uhde earned her B.S. in kinesiology, public health option from Iowa State University, where she studied human nutrition, exercise science and public health. After graduating, she moved to Kansas where she coordinated regional food access programs and led statewide farmers market, food policy, and school health initiatives, including the Senior Farmers' Market Nutrition Program, which served over 5,000 eligible older adults through 19 local agencies and 450 certified farmers. Uhde also managed a weekly farmers' market on the capitol grounds in Topeka. She holds a Master Gardener Home Horticulture Certificate from Oregon State University Extension.
“Katherine is passionate about community policy, systems and environmental changes that are sustainable, protect the environment and promote healthy lifestyles. We are delighted to have her as part of the UC Master Gardener Program,” said Lucy Diekmann, UCCE urban agriculture and food systems advisor.
Uhde is based in San Jose and can be reached at (408) 282-3138 and firstname.lastname@example.org.
Burke earned a bachelor's degree in sociology at UC Santa Cruz. After graduating, she pursued her interests in food, agriculture and education. Working with the local farm and garden community for close to 10 years now, she has experience in both the programs and operations sides of small nonprofits.
Burke is based in Half Moon Bay and can be reached at (650) 276-7425 and email@example.com.
Read more about the new UC Master Gardener program coordinators at https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=39206.
Almond Pest Management Alliance Team wins IPM award
The UC IPM Almond Pest Management Alliance Team received an award from the California Department of Pesticide Regulation and California Environmental Protection Agency for their vigorous promotion of IPM and acting as a hub for growers, pest control advisers, researchers and others to organize their collective efforts and rapidly respond to arising pest issues.
The Almond Pest Management Alliance Team serves as a role model for the implementation of integrated pest management practices in California. The team consists of UC IPM advisors David Haviland, Jhalendra Rijal and Emily Symmes, industry researcher Bradly Higbee of Trécé, USDA scientist Charles Burkes and Bob Curtis of the Almond Board of California.
The team encouraged the adoption of mating disruption for managing navel orangeworm, a major pest in almond orchards, especially in the San Joaquin Valley. After they began demonstrating that mating disruption proved to be an economical pest control method in orchards, they saw a rapid rise in growers adopting the technology. Kern County showed a 26% countywide increase in the adoption of mating disruption from 2017-2018.
For more than a decade, the team conducted research on navel orangeworm, spider mites, leaffooted bug and ants that laid the groundwork for IPM adoption. For the past three years, the team put these IPM practices on display using eight demonstration orchards across the San Joaquin Valley as part of a CDPR Pest Management Alliance Grant.
PCAs and growers who participated in UC Almond Pest Management Alliance activities were surveyed – an average of 93.8% of participants stated that information that they received was considered when making pest management decisions.
The Almond Pest Management Alliance Team also received a California State Assembly Certificate of Recognition sponsored by Assemblyman Rudy Salas.
A three-minute video about the Almond Pest Management Alliance Team can be downloaded at https://ucdavis.box.com/s/7bo2ckkxi7kfvqevc346js6m6g3gvtg5.
The California State Association of Counties honored UCCE Humboldt County advisors Lenya Quinn-Davidson and Jeffery Stackhouse and the Humboldt County Prescribed Burn Association with one of its 18 Challenge Awards to recognize county innovation and best practices. As part of the award, CSAC wrote a story at https://www.counties.org/county-voice/first-west-humboldt-countys-prescribed-burn-association-teaches-value-fire and produced a video about their efforts. The video is posted at https://youtu.be/EhkCFRVZ2NE.
In 2017, Quinn-Davidson and Stackhouse developed the Prescribed Burn Association, which has steadily grown. The association is composed of landowners, nonprofits, volunteer firefighters and other community members who work together to carry out prescribed burns on private land. Until the association was created, most landowners and community members lacked access to prescribed burn information and training.
In 2017, Quinn-Davidson and Stackhouse developed the Prescribed Burn Association, which has steadily grown. The association is composed of landowners, nonprofits, volunteer firefighters and other community members who work together to carry out prescribed burns on private land. Until the association was created, most landowners and community members had lacked access to prescribed burn information and training.
The concept of a prescribed burn association is catching on. Quinn-Davidson and Stackhouse have presented the Humboldt County model to numerous counties around the state.
Beyond the benefit of prescribed burns for land management, Quinn-Davidson and Stackhouse say the association brings together groups that have traditionally been at odds – ranchers, people who work in timber, environmentalists and cannabis growers.
“Instead of being on opposite sides of an issue, people are gaining understanding for the other side,” Stackhouse told CSAC. “It has opened the door for real, honest communication between different groups that otherwise would not be happening. Having people work together who have been on different sides of the community really is amazing.”
The North Coast Regional Water Quality Control Board presented its Water Quality Stewardship Award to Deanne Meyer, a UCCE specialist in the Department of Animal Science at UC Davis, on Feb. 6.
Meyer studies livestock waste management, lectures in the Department of Animal Science and advises agricultural and environmental majors. She is also the environmental stewardship module coordinator for the California Dairy Quality Assurance Program (CDQAP), part of the California Dairy Research Foundation.
Meyer has provided technical advice and comments in developing the North Coast Regional Water Board's dairy program. She provides technical expertise at CDQAP workshops to help dairy operators comply with the requirements of the Regional Water Board's dairy permit. Meyer also served on the Technical Advisory Committee for the California Department of Food and Agriculture's Alternative Manure Management Program. Meyer is currently working with Regional Water Board staff on a contract to test manure and soil on 30 North Coast pasture-based dairies to assist dairy operators in developing a nutrient budget for Nutrient Management Plans.
The Executive Officer's Water Quality Stewardship Award is an annual award given to an individual or group whose exceptional work contributes to the preservation and enhancement of surface water and groundwater quality in the North Coast Region.
4-H Camping Advisory Committee receives national research award
The American Camp Association recognized the California 4-H Camping Advisory Committee with its 2020 Eleanor P. Eells Excellence in Research in Practice Award. Marianne Bird, 4-H youth development advisor in Sacramento County and chair of the 4-H Camping Advisory Committee, accepted the award on behalf of the team on Feb. 12 At its national conference in San Diego.
The Eells Award recognizes programs that apply innovative, quality research or evaluation findings to improve program practice, and share their findings with others.
Since its inception in 2004, program evaluation and improvement has been a focus of the California 4-H Camping Advisory Committee. However, engaging the 25 or more local, volunteer-run camps in program assessment proved challenging.
To engage camps in data and the program improvement process, the committee embraced the use of “data parties” to share results and encourage dialogue with the camps participating in the current study. A data party gathers stakeholders to analyze or interpret collected data. The committee invited camps to bring a team of three to six people (4-H teen leaders, adult volunteers and professional staff) to explore statewide findings, as well as data from their own camp. Teams then created an action plan for improving their programs.
The event encouraged buy-in and a sense of ownership to the data. Participants reported new insights and greater understanding of the data, and cited changes they had made to their programs as a result. Since initiating the data party format four years ago, participation in the statewide evaluation has grown from nine to 22 camps.
“When those engaged in programming understand and embrace data, then is an evaluation truly useful,” said Bird. “These are the people who can make change happen. For California 4-H, the camp data party has been the key to opening dialogue and improving our programs."
Wendy Powers, associate vice president, announced the 2018 winners of the biennial Distinguished Service Awards on April 11 at the UC ANR Statewide Conference in Ontario.
Sponsored by UC ANR and Academic Assembly Council, the Distinguished Service Awards recognize service and academic excellence in UC Cooperative Extension over a significant period of time. Awards highlight the use of innovative methods and the integration of research, extension and leadership by UC ANR academics.
Awards were given for outstanding research, outstanding extension, outstanding new academic, outstanding team, and outstanding leader. Winners for each category are listed below.
Outstanding Research - Youth Retention Study Team
The Youth Retention Study examined the retention and drop-out rates (nearly 50 percent) of first year 4-H members. The team looked at re-enrollment trends over a seven-year period to understand the phenomena of why youth leave the 4-H program. While the focus of the study was on California, the team has engaged multiple states in this effort to document the national scope of this issue, and used the data to develop tools and strategies for addressing and extending that information through peer-reviewed articles, workshops and training. Two of the factors they found reducing retention were a lack of communication and the inability to understand and navigate the 4-H program. These findings led to development of a handbook for families to navigate the 4-H program and a Project Leader Checklist for implementing the 4-H project experience.
The Youth Retention Study Team includes
- JoLynn Miller, CE Advisor - UCCE Central Sierra Multi-County Partnership
- Kendra Lewis, Academic Coordinator - UC ANR Statewide 4-H Program
- Marianne Bird, CE Advisor - UCCE Capital Corridor MCP
- John Borba, CE Advisor - UCCE Kern
- Claudia Diaz-Carrasco, CE Advisor - UCCE Riverside and San Bernardino
- Dorina Espinoza, CE Advisor - UCCE Humboldt and Del Norte
- Russell Hill, CE Advisor - UCCE Merced, Mariposa and Madera
- Car Mun Kok, CE Advisor - UCCE Lake and Mendocino
- Sue Manglallan, CE Advisor - UCCE San Diego
- Kali Trzesniewski, CE Specialist – UC Davis, Department of Human & Community Development
Outstanding Extension - David Haviland
David Haviland has been the UC Cooperative Extension entomology advisor in Kern County and affiliated IPM advisor with the UC IPM Program since 2002. He has developed an exemplary extension program to address the needs of clientele and support continued productivity in the third largest agricultural output county in the nation. Haviland's extension program is based on continuous needs assessment, applied local research to solve problems, collaboration with multiple partners, and extension programming focused on grower and pest control adviser adoption of improved pest management practices. Haviland uses his research outputs to drive his prodigious extension program. This includes 430 presentations to more than 32,000 people, primarily to farmers and pest control advisers. Haviland has developed a national and international reputation through publishing the results of his research in peer-reviewed scientific publications, and by giving national and international presentations.
Outstanding New Academic - Katherine Soule
Katherine Soule has been the youth, families and communities advisor since 2013 and director of Cooperative Extension in San Luis Obispo and Santa Barbara counties since 2017. Soule has guided programming to increase diversity and reach of the 4-H Youth Development Program. She has more than doubled overall youth participation to more than 16,000 youth in the two counties and increased Latino youth participation by almost 500 percent in less than 4 years. In addition, Soule has built a multicultural, bilingual UC CalFresh staff that focuses on developing sustained engagement with partnering school districts, administrators, teachers, families and other community-based organizations. In the previous two years, the UC CalFresh staff provided nutrition education to more than 17,000 youth; more than 8,500 families and community members attended community events where they received nutrition education; led peer educators in the participation of 4,700 hours of programming and engaged more than 6,600 students in nutrition and physical activities education. The Statewide 4-H Director said, “Despite the large assignment, she has provided incredible leadership in both program areas in both counties.” In partnership with 4-H volunteers and the California 4-H Foundation, she has raised $300,000 annually from grants and gifts to support and advance 4-H programming in Santa Barbara County. This youth, families and communities program also serves as the model for program integration and growth.
Outstanding Leader - Cheryl Wilen
Cheryl Wilen is the area integrated pest management advisor for San Diego, Orange and Los Angeles counties. Throughout her 23-year career, Wilen's work has represented outstanding leadership through a continual focus on positive changes. Wilen has been an effective leader in the Statewide IPM Program, ANR and the western region. In this role, she has provided significant input on CE advisor performance and advancement evaluations, represented IPM advisors to UC IPM leadership, and coordinated the annual extension planning meeting for IPM advisors and affiliated advisors. In addition to significant leadership in UC IPM, Wilen was the ANR Strategic Initiative Leader for Endemic and Invasive Pests and Diseases from 2014 to 2017. She led development of the strategic initiative goals and worked with Program Teams and Workgroups to address these goals. Wilen's leadership style is a direct reflection of her approach to research and extension. If she identifies an important unmet need, then she seeks to address it. Similarly, when she identifies a leadership need that she is capable of meeting, she steps up to help the organization move forward. Her leadership is consistently pragmatic and focused on results.
Outstanding Team - Dairy Quality Assurance Environmental Stewardship Program Team
This team of CE specialists and CE advisors has provided outstanding service to California's dairy farmers as a partner in the California Dairy Quality Assurance Program (CDQAP) through applied research, development of monitoring methods and tools, and implementation of educational programs to help dairy farmers comply with state water-quality law. The team developed the educational component of the “Environmental Stewardship Short Course,” delivering 377 short course workshops (750 classroom hours) throughout the state to date. They developed tools for producers including a lab manual for manure analysis, an e-learning module for sampling methods and an on-line decision support tool. These extension products were based on a prodigious research record including 15 peer-reviewed papers. The Dairy Quality Assurance Environmental Stewardship Program Team is an excellent example of UC ANR academics working together and with government and industry partners under the Sustainable Natural Environment Strategic Initiative. As a result of the team's work, the industry quickly reached a 95 percent compliance rate with water quality reporting requirements.
Dairy Quality Assurance Environmental Stewardship Program Team includes
- Deanne Meyer, CE Specialist – UC Davis, Department of Human & Community Development
- Betsy Karle, CE Advisor and UCCE Director– UCCE Glenn
- Jennifer Heguy, CE Advisor – UCCE Stanislaus, San Joaquin and Merced
- David Lewis, CE Advisor and UCCE Director – UCCE Marin and Napa
- Jeffery Stackhouse, CE Advisor – UCCE Humboldt and Del Norte
Jim Farrar, director of UC Integrated Pest Management Program, succeeds Cheryl Wilen as leader for Endemic and Invasive Pests and Diseases (EIPD).
Neil McRoberts, associate professor of plant pathology at UC Davis, and Deanne Meyer, UCCE specialist in animal science at UC Davis, succeed David Doll as co-leaders for Sustainable Food Systems (SFS).
Keith Nathaniel continues to lead the Healthy Families and Communities initiative and Doug Parker continues to lead the Water Quality, Quantity and Security initiative.