- Author: Brook Gamble
Published on: March 21, 2014
One of the common challenges across all environmental work is determining the impact we are making. Are we making a difference? Is it at the scale that we hoped for? Are people changing their attitudes or actions as a result of our programs and outreach materials? Has the environment benefited as a result of our effort? Are there areas that we could better spend our limited time and resources?
Unlike farmers, for example, we can't report back changes in yield per acre planted or larger fruits as a result of our efforts. We can't always prove whether an end result is correlated or caused by our efforts. But we still have to find a way to link our efforts to outcomes and accurately quantify some of the qualitative information...
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