Millennials are more “multicultural” than any previous generation. In the U.S., approximately 40% of the generation identify as Hispanic, African-American or Asian American. And over a quarter of all U.S. Millennials are first- or second-generation immigrants—many of whom have strong ties to their global origins.
This diversity is shifting their attitudes—71% of all Millennials say they appreciate the influence of other cultures on American way of life. It's also shaping their consumer habits—from brand loyalty and product purchasing to language and
- Author: LatinPost.com
A national study was recently conducted and delved into the health patterns and attitudes of young Hispanic adults, or more specifically, millenials. The results showed that there are huge differences in the way Latinos born in the United States perceive health, compared to their counterparts born abroad.
Houston Chronicle wrote that the new study, dubbed “The Hispanic Millenial Study,” was unveiled in Houston, which cited several differences between Latinos born in the U.S. and those born abroad. For example, Latinos living in the U.S. had described health as a state of happiness,...
Supermarkets setting their long-term strategies should do so with eyes trained on Hispanic millennials – because they're projected to be the fastest-growing and most influential population group in the United States.
Indeed, Facts, Figures & The Future (F3) anticipates a food future led by this sector whose members are more optimistic foodies than whites and could well become the next generation of food brand and food retail innovators. Hispanic millennials might be especially motivated to fill a gap if today's mainstream supermarkets fail to satisfy their distinct food, beverage and alcohol preferences or respect the roles of food in their culture.
The nation's 83.1 million millennials are...
- Author: CSP Daily News
U.S. Hispanics are more likely to purchase grocery foods, dairy and bread from convenience stores than non-Hispanics, reported The NPD Group in The C-Store Hispanic Shopper, which examines the typical convenience store (c-store) shopping behavior of Hispanics by level of acculturation and how it compares to non-Hispanics.
Spanish-dominant Hispanics are more likely to make grocery item purchases at c-stores than other Hispanics, NPD said.
On average, U.S. Hispanics make almost two more visits a month than non-Hispanics to major oil chain c-stores, and nearly one more visit over a 30-day period to traditional c-stores than...