- Author: Pew Research Center by Aaron Smith And Monica Anderson.
A majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram.
A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.
Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age...
The assimilation of Hispanics into American culture is having an interesting side effect. It's widening the gap between generations, emphasizing the growing differences between the young and old, in a demographic where they often live in the same household.
Younger Hispanics have very different media preferences than their grandparents and even their parents. They have their own unique language preference. And they're much more educated.
This has over time shaped a unique demographic group that advertisers should be courting quite differently than the older one.
A new report from Nielsen takes an in-depth look at the Hispanic demographic, in which these growing differences emerge.
It's a fascinating...
- Author: Yahoo.com by Jon Ward
There is a clear racial divide over how Americans feel about the effect of the Internet and social media on politics.
Minorities in America believe technology has had a far more positive impact on politics and the cultural conversation than do white Americans, according to a Yahoo News survey conducted by the Harris Poll. Blacks, Hispanics and Asians all feel the Internet and social media have made the American political debate more representative of the whole country and have increased the ability of voters to be informed about candidates for office and policy issues.
African-Americans, in particular, are more optimistic about the future of the country than all other ethnic groups, the online survey of 5,188 registered...
- Author: USNEWS.com by Glynn A. Hill
A new poll by The Associated Press finds black millennials say they are just as engaged in getting news online as their white counterparts, further debunking a long-held belief that people of color are at risk of being left behind technologically.
In general, 64 percent of millennials say they read and watch news online regularly, including 66 percent of blacks, according to the poll, conducted by the Associated Press-NORC Center for Public Affairs Research and the American Press Institute. Sixty-five percent of white millennials say they keep up with the news online, while 53 percent of Hispanics do the...
- Author: Univision.com by John Kelly
ONE: Hispanics are Mobile Mavens
With mobile consumption and device adoption ever on the rise, marketers looking for the vanguard leading the mobile revolution need look no further than U.S. Hispanics: 81% of Hispanic mobile subscribers own a smartphone and they are using them to engage with brands on a deeper level. In fact, Hispanics are 80% more likely...