- Author: Shootonline.com by Stephen Brooks
Augmented reality. Skinny bundles. Virtual reality. Original series and films debuting on over the top (OTT) platforms. In 4k. Feature films shot on iPhones. YouTube stars.
If you pause to survey the filmmaking and distribution landscape and suddenly wonder when everything changed, you're not alone. And barring an apocalypse, technology promises more change—and at a more rapid pace, to boot.
The changes are not only technological, but they're also demographic. The Millennial cohort is more mobile, technologically savvy and culturally diverse than its predecessors (just wait: the digital-native Generation Z right behind it is even more so across the board). Multicultural Millennials—and Hispanic...
- Author: Univision.com by John Kelly
ONE: Hispanics are Mobile Mavens
With mobile consumption and device adoption ever on the rise, marketers looking for the vanguard leading the mobile revolution need look no further than U.S. Hispanics: 81% of Hispanic mobile subscribers own a smartphone and they are using them to engage with brands on a deeper level. In fact, Hispanics are 80% more likely...
- Author: Clickz.com
Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.
The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.
Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close...
- Posted By: Myriam Grajales-Hall
- Written by: eMarketer
Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users—especially Spanish-dominant and bilingual Hispanics—are more involved with video and social networks than the overall population.
In the study, 64 percent of Hispanic internet users visited a video site in the past month, compared with 50 percent of the general population. And Spanish-speaking Hispanics were even further ahead: The biggest lift in online video site usage was among bilinguals and those who preferred Spanish, 66 percent of...