The foundation of an effective extension program is an understanding of needs. Although I have worked in California, previously (2012-2017), as a weed scientist with the University of California – Davis, most of my time was spent in specialty crop systems (trees and vines, processing tomatoes, and melons). Consequently, I entered my current position as an Agronomy and Weed Science Advisor less familiar with the concerns and requirements of the agronomic crop industry. Although I expect that issues such as the water availability and quality, soil health, varietal improvement, and effective pest management practices are of significant interest to my clientele, I engaged in a needs assessment to define and rank the expressed...