From winery tasting rooms to pumpkin patches, apple picking and goat yoga, California farmers and ranchers are leaders and innovators in agritourism, utilizing tradition and creativity as they invite the public to visit and experience rural life. They mange farm stands, host on-farm dinners, offer school field trips, public tours, festivals, classes, on-farm lodging and guest ranches, outdoor recreation and multiple other experiences to diversify income and connect with their own communities and visitors from far away.

All Calilfornia agritourism operators are are invited and encouraged to take part in a national survey about agritourism and direct sales.

The survey is at: tinyurl.com/agritourismsurvey

The UC Sustainable Agriculture Research and Education Program (UC SAREP), a statewide program of UC ANR, is collaborating with the University of Vermont and others to gauge the scope and impact of the industry nationwide. Farmers and ranchers throughout the country are being asked to participate in the short survey for a study led by the University of Vermont. The data will be used by cooperative extension and research personnel to develop resources to help increase the success of small and medium-sized farms and ranches that offer on-farm direct sales, education, hospitality, recreation, entertainment and other types of agritourism.

The survey, which will take about 10-15 minutes to complete, is available online at tinyurl.com/agritourismsurvey. All responses will be kept confidential, and participants may opt out of answering survey questions at any time.

Leaders of California's many farm trails and agritourism associations are encouraged to share the link to this survey with their members to ensure that California is well represented in this important national study.

In addition to demographic and farm information, the survey will collect data on direct sales and agritourism experiences offered, visitor numbers and goals, successes, challenges and future plans for agritourism. Farmers also will be able to provide input on the types of support needed to achieve success with agritourism including on-farm direct sales.

This multi-state survey and research project is being coordinated by Extension Professor Lisa Chase and Associate Professor David Conner, both with the University of Vermont, and funded through a Critical Agriculture Research and Extension grant from the U.S. Department of Agriculture National Institute of Food and Agriculture. Collaborators include research and cooperative extension faculty in California, Michigan, Minnesota, Oregon and West Virginia.

Noble Orchards in Paradise, California is the last remaining apple orchard in Butte County. This family business, with close to a hundred years of history, lost almost everything in the Camp fire last year, including all the infrastructure, buildings, fences, ladders, tools, boxes, scales and other things needed to maintain the orchard. But, miraculously, the apple orchards survived the fire.

The bloom was strong this spring. The native bees happily pollinated all the apples. Now the apple trees are heavily laden with fruit ready to pick. Farm owners Jim and Laurie Noble are inviting the public to come to the farm to pick the apples. There are about 80,000 pounds of crisp, delicious apples remaining on the trees.

Here is their message:

JOIN US THIS Wednesday, October 9 (or next Wed - Fri, Oct. 16-18) - 8:30 AM TO 4:00 PM
TO U-PICK

No Charge - donations welcome

Noble Orchards: 7050 Pentz Road, Paradise, CA 95969

"We welcome one and all to come pick our large bounty of fruit this season. As most everyone knows the apple orchards survived the Camp Fire, the infrastructure needed to manage harvesting fruit is 100% missing.

Thank you to our trees for carrying on production without our assistance. No cultural practices were used to help produce tasty, sweet and crunchy apples. With all that said, please come and get them.

As a Sustainable Agriculture and Food Systems student at UC Davis, I love having the opportunity to visit farms and ranches that are putting what I am learning in my classes into real practice. Pacific Star Gardens exceeded my expectations. Located near Woodland, CA Pacific Star Gardens is a diversified farm that offers a variety of fruits and vegetables for u-pick and also offers egg subscriptions for on-farm pick up by subscribers.

We were greeted by Robert Ramming at Pacific Star Gardens. He was more than happy to give a tour of the cultivated land. We toured the greenhouses where transplants are grown not only for Pacific Star Gardens but also for other farms and seed companies. Ramming also showed us a piece of land where he was growing Triticale and Rye as chicken scratch and feed. He explained how this is a financially better method than continuing to solely buy feed.  Although he still purchases grain from feed stores to compensate for what he has not grown, his goal is to eventually switch to a full self sustaining method. We then passed by the tomatoes and apricots on our way to the berries which Ramming explained were the best crop to grow for a beginning u-pick farm.

Throughout our walk Ramming also shared some of his experiences being a small scale farmer. Pacific Star Gardens used to sell at local farmer's markets. Unfortunately, due to family changes, they had to stop farmers' market sales and subsequently withdrew from their organic certification because the cost was unaffordable without the farmers' market as a source of income. Despite not having organic certification, Pacific Star Gardens still maintains all organic practices to ensure the quality of product and trust of consumers. Pacific Star Gardens direct marketing sales currently include u-pick, some farm stand sales and egg subscriptions. Ramming mentioned that roughly 80 percent of sales are from people living close by and the other 20 percent of sales are from visitors coming in after seeing their Facebook page or through word of mouth.

This visit would have not been complete without a bag of strawberries to take home. Before leaving us, Ramming showed us to the farm stand where we grabbed a clean picking bucket and headed out to the strawberry field. I picked two pounds of yummy strawberries which cost $3.50 a pound. They accept either cash or PayPal/Venmo.

Blackberry u-pick will be coming up soon, so keep your eye out on Pacific Star Garden's Facebook page for more information to visit. https://www.facebook.com/pacificstargardens/

 

I have been an Airbnb host for nearly four years now, meeting people from all over the world and sharing my rural way of life. I currently own a 3 bedroom/2 bath house on 10 acres in Modoc County, CA. Modoc County is in the northeast corner of California bordering Nevada and Oregon. It is quite rural with over 70% public land and just under 10,000 people. Guests that come and stay with me enjoy the amazing summer night skies filled with stars and wake up to a beautiful view of the Warner Mountains. When I first bought the property, I questioned how to earn income on a small property and also educate the public about rural living – Airbnb provided an opportunity. Now, beyond helping you to rent a space, Airbnb can also help you market experiences on your property or in your community.

Airbnb experiences are a relatively new program to Airbnb guests. People from around the world are offering tours, classes, shows and more to people wanting to “experience” new things on their travels. In California, hosts are offering horseback riding, cooking lessons, farm tours, and art lessons to name a few. Hosts get their own page on Airbnb and set their calendar to offer experiences. Airbnb handles payment processing, customer service, and up to $1 million insurance. There are a few things like rock climbing and scuba diving that the insurance doesn't cover so make sure you read the fine print.

A host can choose to participate in the traditional Airbnb program hosting overnight guests, trying out the new experiences program, or both on their small farm or ranch. When starting either program, I suggest that you aim for clean, comfy, and simple. Advertise what you can reasonably accommodate and guests can always ask you questions and you can always offer more if the opportunity arises. I find that guests like to be pleasantly surprised rather than disappointed. I have a full time job off the ranch so I offer a clean, comfortable private bedroom and bathroom and have snacks, bottled water, coffee and tea available for guests. I have a collection of hiking maps, restaurant menus, area maps, and local suggestions that guests can look through when they arrive. The space is self-sufficient in case guests arrive when I am at work, so they can immediately make themselves at home.

Over the last couple of years I have raised chickens and quail, raised a steer, cut firewood, and entered into a rangeland restoration project involving cutting down juniper for essential oils. I grow a good sized garden and have canned, dried, and frozen a lot of local produce. Airbnb guests have had the opportunity to ask questions, see new things, and even participate in the regular activities at my homestead. Airbnb guests have helped to bucket feed my 1000 pound steer, weed the garden, and even split firewood just for the experience. When I am able to offer these experiences to guests, I receive really favorably reviews and have often been a “super host” which is a rating based on number of guests and favorable reviews.

One of the reasons my Airbnb has been so successful is that I am one of the only places in my area that allows pets. I have a dog myself and I have found that more and more people traveling these days are looking to travel with their pets. Not only allowing pets but providing dog dishes, pet treats, and dog friendly hikes nearby has also given me an edge. I also try to make accommodations for kids and small families traveling. Although my space is not very large, it is comfortable for a couple traveling with a small child or two. This flexibility targets some of the fastest growing traveling populations. I encourage you to find your hosting niche - do you offer an amazing view, can guests pick fresh fruits and veggies from your garden, or do you offer a rural escape from the city?

I set my price about the average of room rates in Modoc County, $60 per night. The room was full roughly six months out of the year last year, which was plenty of business for me. If I wanted to work harder I probably could have, but Airbnb generated a net income of about $6000 in 2018. In more populated areas where lodging rates and guest interest is higher, I would predict larger income generation. Make sure to check and see if local lodging taxes apply in your area; Airbnb can help you find this out. In Modoc County there are no additional taxes.

Although Airbnb makes it easy, I still had some adjusting to do in sharing my house with complete strangers. The way my house is set up, there is a private entrance into a mudroom that leads to a private bathroom and bedroom for guests. Even though this is a private area of the house, it is still attached to the main house and the kitchen and living room are shared spaces. For my peace of mind and safety I do not use the automatic booking option on Airbnb. Automatic booking was not an option when I started and I feel more comfortable renting to people who are willing to write a short note or story about who they are and why they are visiting. I have denied requests for staying if someone writes a one word message or uses poor language. Using this system, I have had very few guests over the past four years that I would not invite back and I have never had a situation where I felt unsafe.

One of the things I get asked about really often is liability insurance and policy coverage through Airbnb. Although I have never had to file a claim (and hope I never have to) Airbnb has a pretty robust insurance policy of a million dollars for hosts. I choose to add extra insurance costing $12/month on my home owners' policy and feel comfortable with the coverage. There is also a million dollar policy on Airbnb experiences that covers almost everything you might want to do with guests. Even if you never thought of taking people into your home, Airbnb experiences might be a great way to offer tours of your property, take people on a favorite hike or teach them a new trade or craft.

Airbnb has provided many benefits for my homestead over the past four years from making new friends, educating the public and generating income. If you have ever thought about becoming a host for overnight guests or the new experiences program, I suggest you give it a try. Finding your hosting niche and telling your story will help you get more guests while also bringing interest to your property and community.