California Agritourism
Agritourism is a commercial enterprise at a working farm or ranch conducted for the enjoyment and education of visitors that generates supplemental income for the owner or operator.
Agritourism activities include…
- On-farm Direct Sales (U-pick, farm stands, dairy, wine, beer, farm products, etc.).
- Accommodations/Lodging (farm stays, guest ranch, B&Bs, camping, cabins, etc.).
- Entertainment/Special Events (harvest festivals, corn mazes, farm dinners, weddings, parties, etc.).
- Outdoor Recreation (picnicking, swimming, hunting, fishing, photography, horseback riding, snowmobiling, biking, etc.)
- Educational Activities (farm or ranch work experience, camps, classes, tours, tastings, demonstrations, petting zoos, etc).
This website includes:
- Resources for everyone involved in California Agritourism, including:
- Farmers & Ranchers
- Educators, Promoters, & Community Partners
- Regulators and Rule-changers
- Researchers & Students
- Information about the Agritourism Program, including:
- Who We Are
- Past & Present Projects
- Research & Reports
UC SAREP works with UC Cooperative Extension and ANR staff to provide resources for those involved in California agritourism. This website includes resources created by UC ANR advisors and staff, presentations and other materials shared by agritourism stakeholders and educators at UC ANR agritourism workshops, and links to resources created by other universities and organizations.
Visit the California Agricultural Tourism Directory
Farmers & Ranchers: if you are having trouble adding or editing your information, please contact Rachael Callahan: rmcallahan@ucanr.edu
Agritourism Blog
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Farm Trails Organizations Harness Creativity and Partnerships to Get Their Members on the Map
Many farmers and ranchers list marketing their agritourism operation as one of their biggest challenges. Groups that support agritourism in their...
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UC SAREP webinars help farmers, ranchers pivot to direct sales during pandemic
Partnering for California The COVID-19 pandemic hit farmers hard. Supply chains were disrupted and even non-traditional agritourism revenue streams...