- Author: Laura R. Crothers
The economic shocks brought on by the COVID-19 pandemic have pushed California's farmers and ranchers to quickly embrace new business practices — including creative new ways to sell directly to consumers. UC ANR and partners are offering an eight-part series of free virtual trainings to help producers build their businesses with agritourism and other direct-to-consumer sales.
The COVID-19 pandemic has been a huge shock to California's food economy, forcing many of the state's growers to embrace new business practices and drop old ones as “shelter-in-place” directives rolled across the state.
But the pandemic's challenges bring new opportunities too. Consumers' interest in local food and local outdoor experiences has grown immensely, from community-supported agriculture (CSA) and other online ordering, delivery and on-farm pickup options, to visits to farm stands, U-pick operations and other family-friendly socially distanced outdoor activities.
Pivoting to these new marketing channels opens new revenue opportunities for farmers and ranchers across California and the nation. But each new marketing channel also demands new skills and connections.
To help build growers' skills to embrace these market channels, the University of California Sustainable Agriculture Research and Education Program (UC SAREP) at UC Agriculture and Natural Resources is partnering with the Community Alliance of Family Farmers (CAFF) and expert growers across California to offer the free webinar series Agritourism and Direct Sales: Best practices in COVID times and beyond.
Through eight one-hour virtual trainings held this spring, participants will learn about best practices for implementing a variety of direct-to-consumer sales approaches. These trainings are offered to anyone interested in learning more about direct-to-consumer sales and agritourism. Topics and dates are:
Getting started with community supported agriculture |
Tuesday February 23, 11am–12pm PST |
Best practices for U-pick operations | Monday March 8, 3-4pm PST |
Operating a safe, healthy and successful farm stand | Monday March 22, 3-4pm PST |
Best practices for visitor interaction with animals | Monday April 5, 3-4pm PST |
Best practices for farm tours, workshops and farm-based education | Monday April 19, 3-4pm PST |
Online sales options and methods | Monday May 3, 3-4pm PST |
Creative marketing and staying connected with social media | Monday May 17, 3-4pm PST |
Community collaboration – farm trails, tourism partners and more | Monday May 24, 3-4pm PST |
Register at sarep.ucdavis.edu/agritourism2021.
For more information:
Penny Leff, UC SAREP, paleff@ucanr.edu, 530.902.9763 (cell)
Funding for this webinar series was made possible by the U.S. Department of Agriculture's (USDA) Agricultural Marketing Service through grant #AM200100XXXXG177. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
/span>- Author: Ben Faber
The California Chapter of the American Agronomy Society meets in Fresno this coming February 6-7. This is a multi-day conference with numerous speakers covering all manner of agricultural and environmental issues primarily related to California issues.
Agronomy (Ancient Greek ἀγρός agrós 'field' + νόμος nómos 'law') is the science and technology of producing and using plants for food, fuel, fiber, and land reclamation. Agronomy has come to encompass work in the areas of plant genetics, plant physiology, meteorology, and soil science. It is the application of a combination of sciences like biology, chemistry, economics, ecology, earth science, and genetics. Agronomists of today are involved with many issues, including producing food, creating healthier food, managing the environmental impact of agriculture, and extracting energy from plants.[1] Agronomists often specialise in areas such as crop rotation, irrigation and drainage, plant breeding, plant physiology, soil classification, soil fertility, weed control, and insect and pest control. So there's talk of trees too and plant health and a bit of everything.
And when you are in Fresno you can also swing around to see the underground forest there at Forestiere Gardens.
http://www.undergroundgardens.com/
And also hang around for World Ag Expo in Tulare, February 13-15.
https://www.worldagexpo.com/
CA Plant Soil Conference
- Author: Penny Leff
The people of Suzie's Farm, diversified organic growers in San Diego, have explored many ways to connect their customers to the farm and the good food growing on the farm. They offer regular farm tours, a CSA program, strawberry U-Pick days, farm dinners and other events. About a year ago, farm manager Lauren Gagliano Saline and her staff noticed that some of their customers wanted more chances to get their hands dirty, maybe to harvest their own CSA.
Suzie's staff tried an unguided vegetable U-Pick, letting customers pick vegetables from the fields. That didn't work out so well. Many people didn't know how to walk in the fields without trashing the beds, and didn't know how to harvest the different crops, and the random picking adventures tied up staff time. So Lauren and the team created a guided U-Pick option, and the U-Pick Harvest Club was born.
Now about fifty U-Pick Harvest Club members pick their own CSA every week. They join and prepay for four, eight, sixteen or more "picks". Each "pick" is a varying list of eight items with a set quantity of each item, designed to be approximately equal to a CSA share. Harvest Club members are told the times each week that they can pick their shares, on Tuesday, Saturday or Sunday. The picking times are when farm staff are leading their regular farm tours, so Harvest Club members join any of the tours and are supervised in their picking by the tour leaders. Of course they are not charged for the tour, which usually costs $10 per person.
Another advantage the U-Pick Harvest Club members enjoy is the chance to customize their pick, an option not available to regular CSA members. Rather than picking a set amount of each of the eight items, they are allowed to substitute more of one crop if they prefer. For example, they can pick eight melons one week if melons are one of the listed items, and take none of the other things on the list. And some people, Lauren explained, just prefer to pick that perfect bunch of kale. Harvest Club members are also allowed to bring along up to three people to "help" them pick - which includes the free farm tour.
The first year of Suzie's U-Pick Harvest Club has been a success, seeing steady growth and renewals for the second year. For more information, see Suzie's Farm website.
About four years ago, the Olsons set up a "U-pick/CSA Member Program," and now reserve the u-pick experience for farm CSA members. The price of membership is a case of Gabriel Farm's organic juice. For $36, customers get three gallons of juice and the ability to pick and purchase whatever is in season. Once they had the membership program established, Lucy and Torrey felt comfortable in opening up the U-Pick options to their full range of crops - from apples, pluots, berries, Asian Pears, tomatoes and flowers in August through persimmons and pineapple guavas in November.
Membership in the U-pick CSA program at Gabriel Farm averages about 500 families. A membership is good for a family or for a group of four people. Most customers are families with young children who want their children to learn where their food comes from and to be able to experience the farm. Most drive an hour or two from the greater San Francisco Bay Area. Lucy and Torrey are happy with their program. They have found that most people who make the membership commitment are supportive, kind and respectful of the farm.
Most U-Pick CSA members only come out to the farm once a year, as they are very busy people, Lucy explained, although she encourages all members to experience the apple harvest at least once if they start in a different season. Turnover in the program is about 80 percent, but enough new members join each year to maintain the average membership numbers.
The Olsons are not trying to grow their U-Pick program. They tried a hay pyramid one year for the children to play on, but decided that they didn't want to be in the agri-tainment business and did not repeat the experiment. They plan to continue to use the U-Pick membership program to limit the number of customers and to make more of a connection with people who enjoy and respect Gabriel Farm. For more information, see gabrielfarm.com/portal/u-pick
- Author: Penny Leff
Nigel and Lorraine of Eatwell Farm in Dixon go an extra mile to share a taste of real farm experiences with their 500 CSA members and their friends and relations, partly for increased understanding about the farm by their customers and partly to build loyalty and attract new CSA members.
After arriving and getting settled, we all walked out to the garlic field, where we learned how to pull up the bulbs with the stem still attached. We got the hang of garlic harvesting quickly, as the soil had already been loosened around the bulbs, making pulling pretty easy. We picked and pulled and shook off the dirt and piled our findings into harvesting trays to bring back to the packing shed.
After we'd filled a dozen or so trays with our harvest, Connie and Eric, our hosts for the afternoon, let us loose in the next field over, the most beautiful abundant strawberry patch, with instructions to taste and pick what we wanted. No prices, no weighing, just picking and eating of the most delicious ripe and sweet berries. Smiles were everywhere.
Then it was time to learn how to braid. First a little instruction in cleaning off the outer layers of skins, then a short demo on how to braid, and we were ready. We all made a few braids, or tried to make braids. Although the farm sells garlic at their farmers' markets, Connie and Eric again let us know that we could take home as much as we wanted! We felt royally gifted with kindness.
Finally, dinner was ready. The main course was farm-raised chicken, prepared by Lorraine. Rounding out the delicious meal were potluck salads, sides and sweets brought by the visitors. Dinner was followed by a campfire, complete with marshmallows and all the makings for classic s'mores.
- Author: Jeannette E. Warnert
"We've heard some people say when the box gets delivered, it's almost like Christmas. The kids unpack it and they get very excited," Ryan Galt, professor in the Department of Human and Community Development at UC Davis.
But subscribers should understand being a member of a CSA is not the same as going to the grocery store for their produce. Some suggestions from the experts:
- Be aware there's more growing on vegetable farms than just carrots and potatoes
- Be willing to take risks in the kitchen
- Take time to research recipes and to cook
- Because some farmers need up-front money to start the season, you may have to pay a substantial sum before receiving produce
- Food is provided strictly in season for the farm, so don't expect asparagus in September
Galt said it's also worth asking how the farm is doing financially for committing to the CSA.
"It's hard to ask because it's not a normal conversation topic in the U.S.," he said, adding that the point of CSAs in the beginning was the community figuring out how to help small farmers survive. "Farming is extremely difficult on all ends."