- Author: MediaPost.com
According to AP, which first reported the news, Los Angeles-based Fusion will deliver a combination of news, comedy, and sports. Jorge Ramos and Maria Elena Salinas, who co-host Univision's nightly newscast, will host a news program.
This isn’t Univision's only venture aiming to reach the growing audience of acculturated Hispanic millennials with English-language content. Univision has also invested in El Rey, a new English-language cable TV network created by Comcast and set to launch in December 2013. El Rey will feature content including reality shows, scripted series, news, comedy, music, animation, movies, documentaries and sports programming.
Univision is also investing in its core business of Spanish-language media. In 2012, the broadcaster launched a national, Spanish-language AM radio network featuring local, national and international news. The network, Univision America, includes AM stations in nine major Univision markets: Miami, Chicago, Houston, Dallas, McAllen, TX, El Paso, San Antonio, Las Vegas and Los Angeles.
The network is set to go live Oct. 28.
Source: Published originally on MediaPost.com as ABC, Univision Launch Fusion For Millennial Hispanics, by Erik Saas, October 22, 2013.
- Author: Myriam Grajales-Hall
A recent study looks at how multicultural consumers perceive mainstream media. White, Black, Hispanic, and Asian urban consumers were asked how well TV represents racial and ethnic groups in terms of quality (accuracy in comparison with reality) and quantity (proportionate with reality). One-third said TV does a good job with quality, but a comparable number gave unfavorable ratings; two in five gave favorable ratings for quantity and one-quarter gave unfavorable ratings.
The study "State of Cable and Digital Media: Multicultural Edition” reveals that Spanish-dominant Hispanics are the most satisfied with racial representation in the media, reporting the highest favorable ratings and lowest unfavorable ratings for quantity and quality.
However, it is important to consider that Spanish-dominant Hispanics watch 69 percent of their TV in Spanish, making their evaluation reflective of the content on Spanish networks. On the other hand, English-oriented Hispanics, who watch 92 percent of their programming in English, give the media high unfavorable ratings for quality (35 percent) and quantity (29 percent).
Source: HispanicTrend, Spanish-Dominant Hispanics Most Satisfied With Representation on TV, June 5, 2012.
- Author: Latin America Herald Tribune
Hispanics constitute the largest minority in the United States, have growing purchasing power and are able to determine elections but they continue to be invisible on the Sunday news talk shows, according to a report by the National Hispanic Foundation for the Arts, as reported by The Latin America Herald Tribune.
The Art of Politics Impact Project repor suggests
that the English-language media have not kept up with the country's demographic changes.There are 50.5 million Hispanics in the United States, or a little over 16 percent of the country's population, but their absence is particularly notable on the Sunday talk shows.
According to the report, between March and November 2011, only 12 - or 2 percent - of the 380 invited guests and commentators on Sunday programs for ABC, CBS, Fox News and NBC were of Hispanic origin.
The 2010 Census figures testify to the Hispanic increase in the United States and, in fact, their growing political power was a decisive factor in the 2010 legislative elections, even more so than the Tea Party, the NHFA said.
Their political weight has been noted in the 2012 election season, with calculations being that the Hispanic vote could be the determining factor in 15 swing states.
The NHFA says that little has changed in the last 40 years in the demographics of the political pundits who populate the Sunday TV talk programs: The hosts, guests, journalists and commentators are primarily male and white.
“Women and people of color are underrepresented and there is a glaring absence of Hispanic contributors," the report says.
During the study, the researchers met with the executives of the programs and other members of the personnel, and the reception was positive. They're interested in increasing the representation, expanding the audience and maintaining an ongoing dialogue.
The NHFA study, which is part of a multifaceted project begun in 2010 to ensure the inclusion of Latinos in the national dialogue, was supported by the National Council of La Raza, the Mexican American Legal Defense and Education Fund and other Latino organizations.
Source: Latin America Herald Tribune, Study: Hispanics Left Out of Sunday TV Talk Shows, February 2012.
- Author: Myriam Grajales-Hall
According to a new report from education organizations Joan Ganz Cooney Center and the Sesame Workshop, Latinos kids have more media exposure than any other group. They also had the biggest growth in media consumption between 2004 and 2009. In fact, they’re clocking the kind of hours that raise eyebrows among child development experts.
The report looks at seven recent studies that indicate young children are increasingly consuming media from all types of sources, from MP3 players and video games, to the Internet, TV, cell phones and even books. The most striking numbers are the ones rung up by digital media: About 25 percent of three-year-olds go online at least once a day. By age five, that figure is 50 percent.
Overall, despite some barriers to access, lower-income, Hispanic and African American children consume far more media than their middle-class and white counterparts.
According to numbers cited in the study, Hispanics ages 8 to 18 received an average of 13 hours of total media exposure each day in 2009, a sharp uptick from the almost-nine hours they were getting in 2004. White children, meanwhile, were exposed to just under eight hours per day on average in 2004, compared to 8 hours and 36 minutes per day in 2009.Television is the most popular medium with Latinos and kids overall. According to the most recent Kaiser numbers, kids 8 to 18 watch about 4.5 hours of television a day. The study cites the numbers from Henry J. Kaiser Family Foundation saying Black and Latino kids watch about two hours more TV per day than white children. The American Academy of Pediatrics, meanwhile, recommends kids this age watch no more than two hours a day.
And while Black and Hispanic children have less home internet access than white children, Hispanics are spending 40 minutes more per day on the web. Once they reach their tween years, Latinos are spending more than 100 minutes each day playing video games, as opposed to the hour spent by white children.
The researchers point out that children need to be prepared for a digital future, and that the quality of the media consumed is key.
Other studies indicate that excessive screen time has been linked to a variety of problems in kids, including childhood obesity, delays in social development and poor grades.
Source: The Joan Ganz Cooney Center and the Sesame Workshop, “Always Connected": Young Children's Media Use on the Rise,” March 17, 2011.